Farmer Activation Representative/ Field Technician

East-West Seed; Cebu City; On-site; PHP 391,000 - 614,000; Full time

Job summary

East-West Seed in Cebu is seeking a field sales/activation specialist to execute campaigns, detail products to farmers, and drive demand generation aligned with marketing strategies. You will ground the brand with farmers and work with the commercial team to uncover new opportunities.

The role involves collaboration with government agencies, farmer groups, and cross-functional teams to deliver tangible sales results and market insights. Fresh graduates are welcome.

Qualifications

• BS Agribusiness Management or BS Agriculture or its equivalent.
• Basic knowledge of the Philippine agricultural market.
• Knowledge of Philippine vegetable seed, hybrid rice seed and hybrid corn seeds distribution is an advantage.
• Basic knowledge in sales and marketing principles.
• Familiarity with agri-technologies and services is an advantage.
• Proficient in using computer softwares like MS Word, MS Excel and MS Powerpoint or its equivalent.
• Must know how to drive 4-wheel vehicle and has a valid driver's license.
• Sales and marketing experience is an advantage but not required.
• Fresh graduates from agricultural and agribusiness universities are welcome and encouraged to apply.

Responsibilities

• Achieve quarterly, annual, and medium-term activation and marketing goals like sell-out and grounding (POG).
• Conduct detailing of IG and DRIVE products to key target farmers.
• Implement all agreed below-the-line and demand generation activities.
• Link with local/regional Department of Agriculture branches, farmer groups, influencers, and consumers.
• Encourage farmers to adopt vegetable production using East West seeds and its package of technologies.
• Encourage consumers, farmers, and stakeholders to consume EWPH vegetables.
• Identify new business opportunities in their area of responsibility.
• Contribute to developing a local corporate culture and collaborate with cross-functional teams.

Skills

Sales & marketing principles

Driving

MS Word

MS Excel

MS PowerPoint

Education

BS Agribusiness Management or BS Agriculture

Tools

MS Word

MS Excel

MS PowerPoint

Job description

This role is responsible for the execution of sales activation strategies, implementing campaigns and promotions to drive sales and engagement, ensuring the grounding of East-West Seeds to its ultimate client, the Farmer. The position serves as the link between farmers and the commercial team, addressing all relevant farmers’ issues and concerns. It also supports the implemention of agreed Below-the-Line and demand generation activities to achieve short-term and strategic business objectives, in line with the product marketing strategies developed by the Marketing team.

Responsibilities

• Achieve quarterly, annual, and medium-term quantitative activation and marketing goals like sell-out and grounding (POG) of East West Seeds.
• Conduct detailing of all IG and DRIVE products to key target farmers.
• Implement all agreed below-the-line and demand generation activities

Farmer Engagement & Government Relations

• Linking with local and regional Department of Agriculture branches and institutions, key farmer groups, influencers, and consumers.
• Encourage farmers to adopt vegetable production using East West seeds and its package of technologies.
• Encourage consumers, farmers, and other stakeholders to consume EWPH vegetables.
• Identify new business opportunities in their respective area of responsibility.

Cross-functional Collaboration & Culture Building

• Contribution to the development of a local corporate culture.
• Collaborate with cross-functional teams in implementing technical support and programs for FARMERS.
• Gather and submit accurate and up-to-date market information, including market potential, competitive situation & activities, and other relevant market information required by the Commercial team.

Qualifications

• BS Agribusiness Management or BS Agriculture or its equivalent
• Basic knowledge of the Philippine agricultural market
• Knowledge of Philippine vegetable seed, hybrid rice seed and hybrid corn seeds business distribution system is an advantage
• Basic knowledge in sales and marketing principles.
• Familiarity with agri-technologies and services is an advantage.
• Proficient in using computer softwares like MS Word, MS Excel and MS Powerpoint or its equivalent.
• Must know how to drive 4-wheel vehicle and has a valid driver's license.
• Sales and marketing experience is an advantage but not required.
• Fresh graduates from agricultural and agribusiness universities are welcome and encouraged to apply.

If you are ~

• Passionate to excel and grow in a company that serves small shareholder farmers
• Looking for opportunity to work in a multinational organization