Digital Channel & Loyalty Marketing Lead

SM Supermalls; Pasay; On-site; PHP 350,000 - 520,000; Full time

Job summary

SM Supermalls is hiring a Digital Channel Officer to assist the Marketing Manager in planning and delivering CRM and WIFI strategies across SM malls to boost loyalty, revenue, and foot traffic.

The role requires a 4-year bachelor's degree and at least 3 years in direct marketing, with skills in CRM, reporting tools, and marketing automation. Willing to be based at Head Office – MOA Square, Pasay City.

Qualifications

• At least 3 years of direct marketing experience including acquisition and retention.
• Bachelor's degree (4-year).
• Proficient with CRM, reporting tools and marketing automation platforms; strong communication and customer‑oriented approach.

Responsibilities

• Support CRM and WiFi strategies across SM Supermalls to drive loyalty and foot traffic.
• Assist Marketing Manager in planning and delivery of digital marketing initiatives (EDM, SMS, Viber).
• Monitor digital performance and optimize campaigns; handle administrative tasks.

Job description

SM Supermalls is hiring a Digital Channel Officer to assist the Marketing Manager in planning and delivering CRM and WIFI strategies across SM malls to boost loyalty, revenue, and foot traffic.

The role requires a 4-year bachelor's degree and at least 3 years in direct marketing, with skills in CRM, reporting tools, and marketing automation. Willing to be based at Head Office – MOA Square, Pasay City.