Sr Marketing Associate

Focus Global Inc.; Taguig; On-site; PHP 420,000 - 600,000; Full time

Job summary

Focus Global Inc. in the Philippines is seeking a Senior Marketing Associate to support planning and execution of marketing initiatives across digital, social media, eCommerce, retail, KOL/affiliate marketing, and brand activations.

You will work with internal teams and external partners to strengthen brand visibility, consumer engagement, and business results. You will develop content plans, coordinate with designers and agencies, manage campaigns, and track performance to provide data-driven

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 2 years of marketing, brand, digital, trade, or related experience.
• Experience in retail, FMCG, lifestyle, beauty, or related industries is an advantage.
• Strong communication, project management, analytical, and creative skills.
• Experience in social media, eCommerce, KOL/influencer marketing, and campaign management.
• Proactive, organized, detail-oriented, and able to manage multiple priorities.

Responsibilities

• Support planning and execution of marketing initiatives across digital, social, eCommerce, retail, and brand activations.
• Collaborate with internal teams and external partners to strengthen brand visibility and consumer engagement.
• Develop content plans, briefs, captions, and campaign messaging.
• Coordinate with designers, agencies, and partners on assets and launches.
• Manage VM plans and store-wide marketing materials deployment.
• Identify and manage KOL/creator partnerships and affiliate marketing.
• Track performance and provide data-driven recommendations.
• Ensure compliance with policies and SLAs.

Skills

Marketing strategy

Brand management

Digital marketing

Content creation

Campaign management

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

Job Summary

The Senior Marketing Associate will support the planning and execution of marketing initiatives across digital, social media, eCommerce, retail, KOL/affiliate marketing, and brand activations. The role will work closely with internal teams and external partners to strengthen brand visibility, consumer engagement, and business results.

Key Responsibilities

1. Market & Consumer Insights

• Monitor market trends, consumer behavior, and competitor activities.
• Conduct store visits and provide insights on pricing, promotions, and merchandising.
• Prepare regular market, trend, and competitor reports.

2. Content & Campaigns

• Develop content plans, creative briefs, captions, and campaign messaging.
• Coordinate with designers, agencies, and partners on campaign and eCommerce assets.
• Support product launches, promotions, events, and brand activations.

3. Visual Merchandising

• Develop and implement VM plans across assigned stores.
• Coordinate deployment and pull-out of marketing materials.
• Monitor store execution and maintain photo documentation.

4. KOL, Affiliate & Live Selling

• Identify and manage KOL/creator partnerships from briefing to post-campaign reporting.
• Coordinate affiliate marketing initiatives with Digital Marketing and eCommerce teams.
• Support live-selling activities through calendars, product highlights, and creative materials.
• Track performance and provide recommendations for improvement.

5. Digital Marketing & Reporting

• Collaborate with Digital Marketing on integrated campaigns across social media, eCommerce, and other channels.
• Monitor campaign performance and provide data-driven recommendations.
• Prepare campaign recaps, performance reports, and regular management updates.

6. Compliance & Operations

• Ensure marketing materials comply with DTI requirements, company policies, and brand guidelines.
• Manage timelines, approvals, documentation, and agreed SLAs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• at least 2 years of experience in marketing, brand, digital, trade, or related roles.
• Experience in retail, FMCG, lifestyle, beauty, or related industries is an advantage.
• Strong communication, project management, analytical, and creative skills.
• Experience in social media, eCommerce, KOL/influencer marketing, and campaign management.
• Proactive, organized, detail-oriented, and able to manage multiple priorities.