Marketing Manager

SM Retail; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

SM Retail Inc. seeks a Marketing Manager to build and maintain a strong brand across online and offline channels in the Philippines. You will track ad performance, manage the marketing budget, and ensure materials align with brand identity.

The ideal candidate has hands-on experience with web analytics tools and can translate creative ideas into effective advertising projects. Fashion industry exposure and a keen sense of trends are a plus.

Qualifications

• Graduate in Marketing, Advertising, Management or a similar course.
• Experience across retail fashion, advertising or media campaigns.
• Knowledge of analytics tools such as Meta Business Suite and TikTok Ads Manager.
• Creative mindset with a passion for fashion and pop culture.
• Up-to-date with trends in retail fashion and fashion marketing.
• Knowledge of Photoshop or Adobe Premiere is a plus.

Responsibilities

• Produce successful marketing campaigns and materials and own their implementation from ideation to production to monitoring and reporting.
• Develop strategies and tactics to drive qualified traffic to online and in-store channels.
• Experiment with organic and paid channels including content creation, PR, social media, and lead generation campaigns.
• Create engaging content for social media, out-of-home, and in-store platforms to attract target groups.
• Build strategic relationships with key industry players, agencies, and vendors.
• Measure and report campaign performance and compare against goals.
• Analyze consumer behavior and research latest retail fashion trends.

Skills

Target audience identification

Cross-channel campaigns

Web analytics

Creative marketing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

TikTok Ads Manager

Job description

The Marketing Manager will help build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. He/She will be responsible in tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, the candidate should have hands‑on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

The job shall include:

• Produce successful marketing campaigns and materials and own their implementation from ideation to production to monitoring and reporting.
• Develop strategies and tactics to get the word out about the company’s current offerings and drive qualified traffic to online and in stores.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, PR, social media, lead generation campaigns, copywriting, performance analysis.
• Create valuable and engaging content for our social media channels, out of home and in store platforms that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and conduct research on latest trends in the retail fashion industry.

Qualifications:

• Graduate of Marketing, Advertising, Management or any similar course
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate coming from Retail Fashion, Advertising or Media industry.
• Knowledge of analytics tools (e.g., Meta Business Suite, Tiktok Ads Manager etc.).
• Creative and has a passion for fashion and pop culture.
• Up-to-date with the latest trends and best practices in retail fashion / fashion marketing.
• Knowledge in Photoshop or Adobe Premiere or Adobe After Effects is a plus.