Email & SMS Marketing Specialist (Klaviyo)

BruntWork; Philippines; Remote; PHP 600,000 - 900,000; Full time

Job summary

BruntWork is seeking a skilled Email Marketing Manager to lead our eCommerce campaigns from a remote setup. You will own Klaviyo email flows, build automations, and drive weekly promotional campaigns while coordinating with design teams to ensure brand-consistent visuals.

You will also manage SMS campaigns, craft compelling copy, and continuously optimize performance through segmentation, A/B testing, and rigorous analytics. Strong English copywriting and a portfolio are essential.

Qualifications

• 2+ years of experience managing email marketing for eCommerce brands.
• Proficiency with Klaviyo and SMS marketing platforms.
• Deep understanding of customer lifecycle marketing and retention strategies.
• Ability to design professional, conversion-focused email campaigns.
• Strong knowledge of segmentation, A/B testing, and email deliverability best practices.
• Strong analytical and reporting capabilities.
• Excellent written English and copywriting skills.
• A work portfolio relevant to the role.

Responsibilities

• Email Marketing: Manage and optimize Klaviyo activities and flows; create campaigns; segment audiences; conduct A/B testing; monitor deliverability.
• SMS Marketing: Manage SMS campaigns; create customer journeys; write SMS copy; ensure regulatory compliance.
• Design & Content Creation: Design email templates and campaign creatives; align with brand guidelines; coordinate with creative teams.
• Reporting & Optimization: Analyze campaign performance; track revenue attribution, open rates, CTR, conversion, retention; optimize campaigns through testing.

Skills

Klaviyo

SMS marketing

Email marketing

Data analytics

A/B testing

Copywriting

Segmentation

Campaign design

Tools

Shopify

Canva

Figma

Adobe Creative Suite

Job description

Schedule

Monday - Friday, 9:00 AM - 6:00 PM GMT, with a 1-hour unpaid break; Full-time, 40 work hours per week

Responsibilities

• Email Marketing: Manage and optimize all Klaviyo email marketing activities; create, build, and maintain automated flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Customer Retention, and VIP/Loyalty); develop and execute weekly and monthly promotional campaigns; segment audiences to improve lifetime value; conduct A/B testing on subject lines, content, offers, and send times; monitor deliverability and list health.
• SMS Marketing: Manage SMS marketing campaigns and automated flows; develop SMS customer journeys that complement email strategies; write engaging, conversion-focused SMS copy; ensure compliance with SMS marketing regulations and best practices.
• Design & Content Creation: Design visually appealing, mobile-first, and conversion-focused email templates and campaign creatives; align layouts with brand guidelines; coordinate with creative teams for imagery and promotional assets.
• Reporting & Optimization: Analyze campaign performance and provide actionable insights; track key metrics (revenue attribution, open rates, CTR, conversion rates, subscriber growth, and retention metrics); continuously refine campaigns through testing and data analysis.

Requirements

• At least 2 years of experience managing email marketing for eCommerce brands.
• Strong proficiency with Klaviyo and SMS marketing platforms.
• Deep understanding of customer lifecycle marketing and retention strategies.
• Ability to design professional, conversion-focused email campaigns.
• Solid knowledge of segmentation, A/B testing, and email deliverability best practices.
• Strong analytical and reporting capabilities.
• Excellent written English and copywriting skills.
• A work portfolio relevant to the role.

Preferred Qualifications

• Experience working with Shopify stores.
• Experience with loyalty and subscription programs.
• Basic graphic design skills using Canva, Figma, Adobe Creative Suite, or similar tools.
• Understanding of customer acquisition and retention metrics.

Success Measures

• Increased email- and SMS-attributed revenue.
• Improved customer retention and repeat purchase rates.
• Improved engagement and conversion metrics.
• Successful implementation and optimization of automated customer journeys.
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations