Email Marketing Specialist

MATCHA.COM; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

MATCHA.COM is seeking an Email Marketing Specialist in the Philippines to own the end-to-end email and SMS program. You will plan campaigns, build lifecycle automations in Klaviyo, and coordinate with design on assets to ensure brand-aligned communications.

You will optimize lifecycle flows across Klaviyo, Shopify, Recharge, Redo, and Malomo, monitor deliverability, and report performance to leadership. Strong copywriting and data-driven mindset are essential.

Qualifications

• 4+ years of email/SMS marketing for a DTC e-commerce brand.
• 2+ years as primary Klaviyo owner, incl. flows, segmentation, conditional splits, A/B testing, reporting and account management.
• Strong Shopify experience.
• Experience with Recharge is strongly preferred; Redo, Malomo or similar tools a plus.
• Excellent copywriting, editing and proofreading skills.
• Strong understanding of email deliverability, list hygiene, suppression, and consent management.
• Comfortable working with data and translating campaign performance into clear recommendations.
• Working knowledge of HTML/CSS for email is a plus.
• Significant overlap with US Eastern business hours required.

Responsibilities

• Develop and manage the monthly email and SMS calendar, including strategy, segmentation, cadence, content, and offers.
• Write campaign copy including subject lines, preview text, body copy, CTAs, plain-text versions, and SMS.
• Build, segment, schedule, and send campaigns through Klaviyo.
• Coordinate with designers on email assets and own the final assembled email, including mobile rendering and alt-text quality.
• Conduct A/B testing across subject lines, creative, offers, products, and other elements.
• Manage recurring newsletters, educational content, and other franchise campaigns.

Skills

Email Marketing

SMS Marketing

Klaviyo

Shopify

Recharge

Redo

Malomo

Copywriting

Deliverability

List Hygiene

HTML/CSS (email)

US Eastern Hours

Job description

The Email Marketing Specialist will own Matcha.com's email and SMS program end to end, including campaign planning, lifecycle automations, promotional communications, segmentation, deliverability, and performance reporting.

This is a hands-on role responsible for taking campaigns from strategy and copywriting through design coordination, Klaviyo build, QA, scheduling, and reporting. The role will also oversee and optimize Matcha.com's lifecycle flows across Klaviyo, Shopify, Recharge, Redo, and Malomo to ensure a consistent, effective, and brand-aligned customer experience.

Core Responsibilities

Email & SMS Campaign Management

• Develop and manage the monthly email and SMS calendar, including campaign strategy, segmentation, cadence, content, and offers.
• Write campaign copy including subject lines, preview text, body copy, CTAs, plain-text versions, and SMS.
• Build, segment, schedule, and send campaigns through Klaviyo.
• Coordinate with designers on email assets and own the final assembled email, including mobile rendering and image/alt-text quality.
• Conduct A/B testing across subject lines, creative, offers, products, and other campaign elements.
• Manage recurring newsletters, educational content, and other franchise campaigns.

Lifecycle Marketing & Automation

• Own and optimize lifecycle flows including welcome, abandoned cart/checkout, browse abandonment, birthday, post-purchase, win-back, replenishment, back-in-stock, review/UGC, sunset, and subscription flows.
• Maintain a complete map of customer communication touchpoints across Klaviyo, Shopify, Recharge, Redo, and Malomo.
• Regularly audit and optimize flows, including removing redundant or underperforming automations and resolving conflicting triggers.
• Identify lifecycle gaps and recommend new flows or improvements based on customer behavior and revenue opportunities.
• Ensure lifecycle communications align with Matcha.com's brand and messaging standards.
• Own email and SMS communications for promotions, product launches, seasonal campaigns, BFCM, and holiday campaigns.
• Coordinate promotional messaging with E-Commerce and Operations to confirm pricing, discount codes, inventory, and site readiness.
• Ensure promotional emails and SMS are aligned with approved offers and live site details before sending.
• Manage SMS campaigns within approved Klaviyo credits and flag potential plan overages.

List Health, Deliverability & Klaviyo Account Operations

• Monitor email and SMS deliverability, including bounces, spam complaints, unsubscribes, and inbox placement.
• Maintain list hygiene and regularly review/suppress inactive or non-mailable profiles.
• Monitor Klaviyo profile counts, email volume, SMS credits, and billing tier.
• Maintain sender reputation, DNS/sending-domain health, and email/SMS consent and compliance.
• Coordinate with Klaviyo support when needed for account, billing, deliverability, or technical concerns.

Reporting & Presentation

• Monitor and analyze campaign and flow performance, including revenue, revenue per recipient, CTR, open rate, conversion, unsubscribes, and spam complaints.
• Prepare weekly performance updates and monthly email/SMS reports for leadership.
• Present campaign and lifecycle performance, key insights, and recommendations to leadership.
• Use performance data and testing results to continuously improve email and SMS strategy.

Cross-Functional Collaboration

• Coordinate with Marketing, E-Commerce, Design, Paid/Social, and Shopify/technical teams to align campaigns and customer communications.
• Manage the campaign approval workflow from copy and design through testing, approval, and scheduling.
• Ensure campaign information, approvals, and final versions are properly organized and up to date.

Qualifications

• 4+ years of experience managing email/SMS marketing for a DTC e-commerce brand.
• 2+ years of experience as a primary Klaviyo owner, including flows, segmentation, conditional splits, A/B testing, reporting, and account management.
• Strong Shopify experience required.
• Experience with Recharge strongly preferred; experience with Redo, Malomo, or similar tools is a plus.
• Excellent copywriting, editing, and proofreading skills.
• Strong understanding of email deliverability, list hygiene, suppression, and consent management.
• Comfortable working with data and translating campaign performance into clear recommendations.
• Working knowledge of HTML/CSS for email is a plus.
• Highly organized, self-managing, detail-oriented, and able to communicate quickly and clearly.
• Significant overlap with US Eastern business hours required.

What Success Looks Like

• Email cadence is good and published on time.
• Zero sends with broken links, wrong codes, or copy errors.
• Flow and campaign performance, including revenue, revenue per recipient, CTR, and conversion.
• Bounce, spam complaint, and unsubscribe rates within benchmark; billable profiles aligned to active list.
• Copy and designs delivered on schedule with one revision round or fewer.
• Copy and designs are delivered accurately and with minimal to no revision requests
• Complete, current flow map and quarterly audit delivered.
• Weekly update delivered before every department call, without being chased.