Email Marketing VA

Tavor Perry; Naga; On-site; PHP 400,000 - 650,000; Full time

Job summary

Health & Wellness Practice in the Philippines seeks a Marketing Strategist to lead email and SMS marketing using GoHighLevel. You will segment a 4,000+ contact list, design reactivation campaigns, and plan regular communications to keep the practice top of mind.

Strategy comes first in this role, with copywriting and execution owned end-to-end. You will advise on messaging, timing, and sequences, build campaigns, and track performance to inform further actions.

Qualifications

• Proven experience as a digital marketer planning and running email and SMS campaigns.
• Strong skills in segmenting customer lists by past behavior and engagement.
• Demonstrated experience with reactivation or win-back campaigns.
• Excellent English copywriting skills for email and SMS.
• Experience planning ongoing nurture programs and newsletter content calendars.
• Working knowledge of GoHighLevel campaigns, workflows, and funnels.
• Able to clearly explain the reasoning behind strategic recommendations.
• Comfortable analyzing campaign results and using data to guide decisions.
• Attentive, dependable, and comfortable owning your work end to end.
• Strong communication skills

Responsibilities

• Split our contact list into segments based on past interaction and leads who never booked.
• Create reactivation strategies to bring inactive clients and unconverted leads back for appointments.
• Guide the owner on strategy, messaging, timing, frequency, and sequence.
• Plan and produce regular email and SMS communications to build awareness.
• Write campaign copy alongside the owner, with input and final approval.
• Build out and schedule campaigns in GoHighLevel.
• Recommend and build funnels or landing pages in GoHighLevel to lift results.
• Turn a library of 100+ educational videos into email content.
• Track campaign performance and adjust strategy based on results.
• Offer fresh ideas to grow bookings through owned channels.

Skills

Digital marketing

Email marketing

SMS marketing

Segmentation

Campaign planning

Copywriting

Data analysis

End-to-end ownership

Communication

Tools

GoHighLevel

Job description

Job Summary:

A growing health and wellness practice wants its email and SMS marketing led by a Marketing Strategist who knows GoHighLevel. You will segment our contact list based on each person's past interaction with the business, design reactivation campaigns for inactive clients and leads, and plan regular communications that keep us top of mind. Strategy comes first in this role. We need a true digital marketer who can advise on what to send and why, write the campaigns, and then run them in GoHighLevel.

Key Responsibilities:

• Split our database of 4,000+ contacts into segments based on past interaction with the business, such as visit history, recent activity, and leads who never booked


• Create reactivation strategies that bring inactive clients and unconverted leads back for appointments


• Guide the owner on campaign strategy, including messaging, timing, frequency, and sequence


• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind


• Write campaign copy alongside the owner, who gives input and final approval


• Build out and schedule campaigns in GoHighLevel


• Recommend and build funnels or landing pages in GoHighLevel wherever they would lift results


• Turn an existing library of 100+ educational videos into email content


• Track campaign performance, including opens, replies, and bookings, and adjust the strategy based on results


• Offer fresh ideas to grow bookings through owned channels and lessen reliance on paid ads

Mandatory Skills:

• Proven experience as a digital marketer planning and running email and SMS marketing strategy, beyond technical setup


• Strong skills in segmenting customer lists by past behavior and engagement


• Demonstrated experience with reactivation or win-back campaigns


• Excellent English copywriting skills for email and SMS


• Experience planning ongoing nurture programs and newsletter content calendars


• Working knowledge of GoHighLevel campaigns, workflows, and funnels


• Able to clearly explain the reasoning behind strategic recommendations


• Comfortable analyzing campaign results and using data to guide decisions


• Attentive, dependable, and comfortable owning your work end to end


• Strong communication skills

Preferred Skills:

• Experience marketing healthcare, wellness, or local service businesses


• Funnel and landing page building experience in GoHighLevel


• Understanding of email deliverability and list hygiene


• Familiarity with Facebook and Instagram ad lead funnels


• Knowledge of local SEO and AI search visibility (GEO)


• Experience repurposing video content into email content

Why Join Us:

Work directly with an owner who wants a real marketing partner to guide the strategy, not just someone to handle setup. Your recommendations will be heard, acted on, and measured in real bookings. It's a great fit for a marketer who wants their thinking, and not just their execution, to make the difference.