GoHighLevel (GHL) Specialist

vamasters, Inc.; Mati; On-site; PHP 500,000 - 900,000; Full time

Job summary

vamasters, Inc. is seeking an experienced Marketing & Lead Generation Specialist to drive growth for a founder-led personal brand.

The role blends strategic planning with hands-on execution across lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. You will manage day-to-day growth systems, optimize conversions, and contribute to the brand's long-term vision.

Qualifications

• Proven experience in lead generation, sales funnels, and conversion optimization.
• Hands-on GoHighLevel (GHL) experience for lead management, funnels, and automation.
• Strong email marketing skills, including nurture flows, segmentation, and campaign management.
• Solid understanding of Meta Ads strategy and the ability to guide ad execution from performance data.
• Excellent copywriting and messaging skills, with an authentic, human brand voice rather than generic AI-generated text.
• Strong sales thinking and the ability to qualify and speak with leads directly.
• Excellent written and spoken English with clear, professional communication.
• Comfortable using AI and analytics tools to support optimization while keeping the brand's human quality intact.
• Methodical, dependable, and self-starting.
• Strong communication, organization, and follow-through.

Responsibilities

• Oversee and improve lead generation across organic social, paid media, and inbound enquiries so no lead is missed.
• Qualify and follow up on sales leads, and be on hand to speak with leads directly to move them through the sales process.
• Build and optimize lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL).
• Manage and strengthen email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database.
• Refine messaging and copy across funnels, emails, newsletters, landing pages, and social channels to match an authentic brand voice.
• Direct Meta Ads strategy, using performance data to steer execution and scale what's working.
• Structure and improve landing pages and conversion points using data and tools such as heat maps.
• Align lead generation and keep messaging consistent across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Support blog SEO, newsletter strategy, and wider brand development, including input on offers and courses.
• Identify PR and partnership opportunities and work with the founder to set KPIs and plan long-term growth.

Skills

Lead generation

Sales funnels

Copywriting

Email marketing

Meta Ads

GoHighLevel

AI tools

Analytics

Communication

Tools

GoHighLevel

Job description

Job Summary

We're filling a position for an experienced, commercially minded Marketing & Lead Generation Specialist to help grow a founder-led personal brand. The role is strategic and hands-on in equal parts, spanning lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. Ideally, you think both strategically and operationally, running day-to-day growth systems while contributing to the brand's long-term vision. You'll bring strong sales instincts, excellent English communication, and the ability to write in an authentic, human brand voice.

Key Responsibilities

• Oversee and improve lead generation across organic social, paid media, and inbound enquiries so no lead is missed

• Qualify and follow up on sales leads, and be on hand to speak with leads directly to move them through the sales process

• Build and optimize lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL)

• Manage and strengthen email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database

• Refine messaging and copy across funnels, emails, newsletters, landing pages, and social channels to match an authentic brand voice

• Direct Meta Ads strategy, using performance data to steer execution and scale what's working

• Structure and improve landing pages and conversion points using data and tools such as heat maps

• Align lead generation and keep messaging consistent across Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Support blog SEO, newsletter strategy, and wider brand development, including input on offers and courses

• Identify PR and partnership opportunities and work with the founder to set KPIs and plan long-term growth

Mandatory Skills

• Proven experience in lead generation, sales funnels, and conversion optimization

• Hands-on GoHighLevel (GHL) experience for lead management, funnels, and automation

• Strong email marketing skills, including nurture flows, segmentation, and campaign management

• Solid understanding of Meta Ads strategy and the ability to guide ad execution from performance data

• Excellent copywriting and messaging skills, with an authentic, human brand voice rather than generic AI-generated text

• Strong sales thinking and the ability to qualify and speak with leads directly

• Excellent written and spoken English with clear, professional communication

• Comfortable using AI and analytics tools to support optimization while keeping the brand's human quality intact

• Methodical, dependable, and self-starting

• Strong communication, organization, and follow-through

Preferred Skills

• Experience with SEO and blog content optimization

• Experience with PR outreach, podcast pitching, or brand partnerships

• Ability to contribute strategically to brand positioning, offers, and course development

• Familiarity with conversion tools such as heat maps and A/B testing

• Experience helping a growing business scale and set KPIs

• Genuine interest in wellbeing, personal development, or purpose-driven work

• Ability to run multiple projects and campaigns in parallel

Why Join Us

This is a rare chance to work directly with a founder to shape and grow a personal brand as it moves into a new stage. You'll have real ownership across sales, marketing, and brand strategy, the freedom to turn your ideas into action, and a meaningful impact on a mission-driven business. If you enjoy blending strategic thinking with hands-on execution, this role offers real room to grow with the brand.