GoHighLevel Virtual Assistant

Tavor Perry; Victorias; On-site; PHP 350,000 - 650,000; Full time

Job summary

Tavor Perry is seeking a Marketing Strategist to lead email and SMS campaigns using GoHighLevel for a growing health and wellness practice. You’ll segment contacts, design reactivation campaigns, and advise on messaging, timing, and sequences to keep the business top of mind.

You will plan regular communications, write campaigns with owner input, and schedule launches. Strong English copywriting and analytics are essential for success.

Qualifications

• Proven experience as a digital marketer planning and running email and SMS marketing strategy.
• Ability to segment customer lists by past behavior and engagement.
• Demonstrated experience with reactivation or win-back campaigns.
• Excellent English copywriting for email and SMS.
• Experience planning nurture programs and newsletter content calendars.
• Working knowledge of GoHighLevel campaigns, workflows, and funnels.
• Able to explain the reasoning behind strategic recommendations.
• Comfortable analyzing campaign results and letting data drive decisions.
• Self-directed, precise, and dependable.
• Strong communication skills.

Responsibilities

• Segment our database of 4,000+ contacts by past interaction.
• Design reactivation strategies to bring inactive clients back for appointments.
• Advise owner on campaign strategy, messaging, timing, frequency, and sequence.
• Plan and produce regular email and SMS communications to build awareness.
• Write campaign copy with owner input and final approval.
• Launch and schedule campaigns in GoHighLevel.
• Recommend and build GoHighLevel funnels or landing pages where helpful.
• Turn existing video library into email content.
• Track campaign performance and refine strategy based on results.
• Bring fresh ideas to grow bookings through owned channels.

Skills

Email marketing

SMS marketing

Segmentation

Copywriting

Nurture programs

GoHighLevel knowledge

Strategic reasoning

Analytics

Communication

Tools

GoHighLevel

Job description

Job Summary

Discover your next role as a Marketing Strategist who knows GoHighLevel and leads email and SMS marketing for a growing health and wellness practice. You’ll segment our contact list by each person’s past interaction with the business, design reactivation campaigns for inactive clients and leads, and plan regular communications that keep us top of mind. This role is strategy first. We need a true digital marketer who can advise on what to send and why, write the campaigns, and then run them in GoHighLevel.

Key Responsibilities

• Segment our database of 4,000+ contacts by past interaction with the business, such as visit history, recent activity, and leads who never booked

• Design reactivation strategies that bring inactive clients and unconverted leads back for appointments

• Advise the owner on campaign strategy, including messaging, timing, frequency, and sequence

• Plan and produce regular email and SMS communications that build long-term awareness and keep the practice top of mind

• Write campaign copy with the owner, who provides input and final approval

• Launch and schedule campaigns in GoHighLevel

• Recommend and build GoHighLevel funnels or landing pages wherever they would improve results

• Turn an existing library of 100+ educational videos into email content

• Track campaign performance, including opens, replies, and bookings, and refine the strategy based on what you see

• Bring fresh ideas for growing bookings through owned channels and relying less on paid ads

Mandatory Skills

• Proven experience as a digital marketer planning and running email and SMS marketing strategy, not just technical setup

• Strong skills in segmenting customer lists by past behavior and engagement

• Demonstrated experience with reactivation or win-back campaigns

• Excellent English copywriting skills for email and SMS

• Experience planning ongoing nurture programs and newsletter content calendars

• Working knowledge of GoHighLevel campaigns, workflows, and funnels

• Able to clearly explain the reasoning behind strategic recommendations

• Comfortable analyzing campaign results and letting data steer decisions

• Self-directed, precise, and consistently dependable

• Strong communication skills

Preferred Skills

• Experience marketing healthcare, wellness, or local service businesses

• Funnel and landing page building experience in GoHighLevel

• Understanding of email deliverability and list hygiene

• Familiarity with Facebook and Instagram ad lead funnels

• Knowledge of local SEO and AI search visibility (GEO)

• Experience repurposing video content into email content

Why Join Us

You’ll work directly with an owner who wants a real marketing partner to guide the strategy, not just someone to set things up. Your recommendations will be heard, acted on, and measured in real bookings. This is a great fit for a marketer who wants their thinking, not only their execution, to make the difference.