ID8, Inc. is looking for an E-Commerce Specialist to help develop, launch, and grow the agency's e-commerce service offerings.
This is a hybrid role that sits at the intersection of digital marketing, business development, e-commerce strategy, marketplace operations, and social commerce. The position will play an important role in establishing ID8's E-Commerce Enablement Services, helping brands grow their presence and drive sales across platforms such as TikTok Shop, Shopee, and Lazada.
As the agency continues to build this service, a significant portion of the role will initially focus on business development, client pitches, proposal preparation, platform partnerships, and strategy development. As the business expands, the role will progressively take on greater responsibility for campaign execution, marketplace management, LIVE Selling, and performance optimization.
The E-Commerce Specialist will also support the identification of new revenue opportunities, including commerce-driven initiatives within ID8's existing digital media ecosystem.
Duties and Responsibilities
1. E-commerce Service Expansion
- Market Entry Support: Support the Business Development Manager in the rollout and market introduction of ID8’s e-commerce agency services.
- Onboarding & Account Execution: Lead day-to-day coordination for the setup, renewal, and optimization of brand stores on Lazada, Shopee, and TikTok Shop, in collaboration with internal teams and platform partners.
- Strategy & Best Practices: Provide hands‑on guidance to clients on e-commerce best practices, including SKU management, participation in major sales campaigns (e.g., 11.11, 12.12), and shop presentation standards.
- TikTok Shop Enablement: Serve as the lead for TikTok Shop solutions, supporting the integration of ID8’s content and social capabilities into social commerce initiatives.
2. Client Pitching & New Business Acquisition
- Lead Generation: Work with the team to proactively identify, qualify and present to potential brand partners that align with ID8’s digital marketing strengths.
- Pitch Leadership: Lead the team to develop and deliver persuasive & compelling pitch decks that showcase ID8’s unique value proposition.
- Solution Selling: Listen to client pain points and tailor bespoke digital marketing and e-commerce packages to meet their KPIs.
- Contracting: Manage the sales pipeline from initial contact to contract prepaeration ensuring a smooth hand‑off to the accounts team.
3. Media Property Extensions (8List, Bitesized, Windowseat)
- Revenue Diversification: Identify new ways to monetize our publishing titles beyond traditional ads (e.g., affiliate marketing, white‑label content, merchandise/products, brand activations).
- Strategic Partnerships: Forge alliances with travel boards (Windowseat), F&B brands (Bitesized), and lifestyle retailers (8List) for long‑term collaborations.
- E-commerce Synergy: Explore "Content-to-Commerce" opportunities where our readers can purchase products directly through our editorial features.
- Trend Tracking: Stay ahead of digital marketing shifts, platform algorithm changes, and emerging e-commerce tools.
- Performance Metrics: Track and report on BD targets, conversion rates of pitches, and the ROI of new service lines.
5. Client Engagement & Relationship Building
- Build and maintain strong relationships with decision‑makers and key stakeholders to convert opportunities into long term partnerships
- Understand client business objectives, challenges, and marketing needs
- Represent the agency in client meetings, industry events, and networking functions
6. Leadership and Team Support
- Lead in ensuring the quality, consistency, and strategic soundness of plans, reports, and insight‑driven recommendations produced by the team.
- Support the Business Development Manager in aligning team outputs with overall business development objectives, pitch strategies, and client servicing standards.
- Coordinate with internal support teams to facilitate timely and aligned strategic inputs for pitches, client work, and internal initiatives.
- Promote collaboration and best practices within the team, encouraging analytical thinking, creativity, and proactive problem‑solving.
- Prepare regular reports on leads, conversions, revenue forecasts, and performance.
- Monitor progress of proposals, pitches, and ongoing client engagements in collaboration with support teams.
- Ensure timely follow‑ups and action items are completed by support teams to keep deals moving forward.
- Analyze pipeline to identify trends, gaps and opportunities for improving conversion rates and business growth. Provide sound recommendations and lead its implementation upon approval.
- Collaborate with support teams to coordinate strategic input across client work, pitches, and internal initiatives.
Required Work Experience
- At least 1 to 3 years of relevant experience in e-commerce, digital marketing, business development, or related fields, preferably within a digital marketing agency or e-commerce enabler.
- Hands‑on experience working with major e-commerce platforms such as TikTok Shop, Shopee, and Lazada.
- Proven experience in business development, client pitching, proposal preparation, and identifying new business opportunities.
- Experience in developing and implementing e-commerce or digital marketing strategies to drive brand growth, customer acquisition, and sales.
- Experience in managing client relationships and coordinating with internal teams and external partners.
- Working knowledge of marketplace operations, promotional campaigns, and performance reporting.