E-commerce Marketing Specialist

Wonder Maker Group Inc.; Taguig; Hybrid; PHP 420,000 - 720,000; Full time

Job summary

Wonder Maker Group Inc. is seeking an E-Commerce Marketing Specialist to drive traffic, engagement, and sales across Shopee, Lazada, and TikTok Shop. You’ll optimize storefronts, product listings, and paid ads while collaborating with Brand, Creative, and Operations teams.

You will build performance dashboards, analyze buyer behavior, and propose growth initiatives to raise CTR, CVR, AOV, and GMV in a fast-paced startup setting.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–5 years in E-commerce/Digital/Growth marketing.
• Hands-on experience managing Shopee, Lazada, and TikTok Shop storefronts.
• Strong understanding of marketplace algorithms and promotions.
• Experience with CPAS, Meta Ads, TikTok Ads is highly preferred.
• Strong analytical mindset and data-driven decision making.
• Advanced Excel/Sheets; Looker Studio, GA4, SQL, Power BI advantageous.

Responsibilities

• Manage and optimize storefronts across Shopee, Lazada, TikTok Shop, and more.
• Lead homepage refreshes and category page optimization to boost traffic and conversions.
• Optimize PDPs with titles, descriptions, images, and attributes.
• Monitor CPAS campaigns and marketplace ads to improve ROAS and GMV.
• Build dashboards and provide regular performance reports with insights.
• Collaborate with Brand, Creative, Campaign, and E-commerce Operations teams.
• Stay updated on marketplace changes and experimentation opportunities.

Skills

Analytical mindset

Cross-functional collaboration

Project management

Communication

Growth marketing strategy

Marketplace management

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

Google Sheets

Looker Studio

GA4

SQL

Power BI

Job description

Job Overview

The E-Commerce Marketing Specialist is responsible for driving traffic, engagement, and sales across Wonder Maker Group's e-commerce platforms, including Shopee, Lazada, and TikTok Shop. This role combines creative execution with data-driven decision-making to optimize storefronts, product listings, paid advertising, and digital merchandising.

Working closely with Brand, Creative, Performance Marketing, E-commerce Operations, and Campaign teams, the E-Commerce Marketing Specialist develops and executes strategies that improve click-through rates (CTR), conversion rates (CVR), customer engagement, and Gross Merchandise Value (GMV), ensuring every digital touchpoint contributes to sustainable business growth.

Job Responsibilities

Store Marketing & Optimization

• Manage and optimize storefronts across Shopee, Lazada, TikTok Shop, and other e-commerce platforms.
• Lead homepage refreshes, merchandising strategies, and category page optimization to maximize traffic and conversions.
• Optimize Product Detail Pages (PDPs), including titles, product descriptions, images, key visuals, claims, product attributes, and customer reviews.
• Ensure all store assets are aligned with brand guidelines and campaign objectives.

Performance Marketing & CPAS

• Monitor and optimize CPAS campaigns and marketplace advertising initiatives to improve ROAS, CTR, CVR, and GMV.
• Collaborate with Media Buying and Performance Marketing teams to execute paid advertising strategies.
• Recommend audience targeting, creative improvements, bidding adjustments, and promotional strategies based on campaign performance.
• Develop structured A/B testing initiatives for creatives, listings, and promotional assets.

Marketing Performance & Analytics

• Monitor key performance metrics including traffic, sales, conversion rates, click-through rates, average order value (AOV), and customer acquisition.
• Build performance dashboards and prepare regular reports with actionable recommendations.
• Analyze customer behavior, product performance, and campaign effectiveness to identify growth opportunities.

Cross-Functional Collaboration

• Partner with Brand Managers, Creative, Multimedia Artists, Copywriters, Campaign Managers, Media Buying, and E-commerce Operations teams to execute integrated campaigns.
• Coordinate the production of banners, product visuals, videos, and promotional assets that drive conversions.
• Support mega-sale campaigns, product launches, and seasonal marketing initiatives.

Marketplace Growth & Innovation

• Stay updated on Shopee, Lazada, TikTok Shop, and marketplace algorithm changes, promotional mechanics, and platform innovations.
• Identify opportunities to improve customer acquisition, conversion, and customer retention through platform marketing tools.
• Recommend new marketing initiatives based on competitor analysis and industry trends.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, E-commerce, or a related field.
• Minimum of 2–5 years of experience in E-commerce Marketing, Digital Marketing, Growth Marketing, or Marketplace Management.
• Hands-on experience managing Shopee, Lazada, and TikTok Shop storefronts and marketing tools.
• Strong understanding of marketplace algorithms, digital merchandising, product listing optimization, and promotional mechanics.
• Experience with CPAS, Meta Ads, TikTok Ads, or other performance marketing platforms is highly preferred.
• Strong aesthetic sense with the ability to evaluate creative assets based on customer engagement and conversion performance.
• Advanced proficiency in Microsoft Excel or Google Sheets; experience with Looker Studio, GA4, SQL, or Power BI is an advantage.
• Strong analytical mindset with the ability to translate data into actionable marketing strategies.
• Excellent project management and cross-functional collaboration skills.
• Strong communication and presentation abilities with a proactive and results-driven mindset.
• Experience in Beauty, Personal Care, FMCG, Retail, or E-commerce industries is highly preferred.
• Comfortable working in a fast-paced startup environment while managing multiple brands and campaigns simultaneously.