eCommerce Manager - KBeauty Cosmetics

VISMAY INTERNATIONAL CORP.; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

VISMAY INTERNATIONAL CORP. is seeking an experienced E-commerce Manager to lead online sales strategy for Korean beauty products across marketplaces, brand websites, and social commerce in the Philippines.

You will oversee product listings, pricing, campaigns, inventory coordination, and performance analytics while collaborating with Sales, Marketing, Purchasing, Warehouse, and external partners to drive revenue and ensure a seamless customer experience.

Responsibilities

• Develop and implement e-commerce strategies to increase online sales, market reach, brand awareness, and profitability for K-beauty products.
• Manage day-to-day operations across online marketplaces such as Shopee, Lazada, and TikTok Shop.
• Oversee product listings, descriptions, images, pricing, variations, and promotions for consistency and accuracy.
• Develop and execute online sales campaigns, platform promotions, bundles, vouchers, and seasonal marketing initiatives.
• Coordinate with Digital Marketing and Creative teams to develop visuals, banners, and social content.
• Monitor sales performance, traffic, average order value, and other e-commerce KPIs.
• Analyze data and market trends to identify growth opportunities and competitive advantages.
• Plan participation in marketplace campaigns and platform-specific events.
• Manage relationships with marketplace account managers, platform reps, and service providers.
• Coordinate with Purchasing and Inventory to ensure stock availability and proper allocation.
• Work with Warehouse and Logistics to ensure timely order processing and delivery.
• Monitor customer feedback and product reviews to improve the online shopping experience.
• Ensure product information and promotional claims align with brand materials and regulatory requirements.
• Collaborate with suppliers and brand principals on launches, campaigns, and promotional opportunities.
• Monitor competitor pricing and trends to maintain market competitiveness.
• Manage e-commerce budgets, promotions, platform fees, and campaign investments.

Job description

The E-commerce Manager is responsible for developing and managing the company's online sales strategy for Korean beauty (K-beauty) cosmetics, skincare, and personal care products. The role oversees e-commerce operations across online marketplaces, brand websites, and social commerce platforms to drive sales growth, improve product visibility, and strengthen the company's digital presence. The position manages product listings, pricing, promotions, inventory coordination, digital campaigns, and platform performance while working closely with Sales, Marketing, Purchasing, Warehouse, and external marketplace partners to achieve revenue and profitability targets.

Key Responsibilities

• Develop and implement e-commerce strategies to increase online sales, market reach, brand awareness, and profitability for K-beauty cosmetics, skincare, and personal care products.

• Manage day-to-day operations across online marketplaces such as Shopee, Lazada, and TikTok Shop, as well as other relevant e-commerce channels.

• Oversee product listings, descriptions, images, pricing, product variations, and promotional information to ensure accuracy and consistency.

• Develop and execute online sales campaigns, platform promotions, product bundles, vouchers, and seasonal marketing initiatives.

• Coordinate with Digital Marketing and Creative teams to develop product visuals, campaign banners, social media content, and other promotional materials.

• Monitor sales performance, conversion rates, website or store traffic, average order value, product rankings, and other e-commerce key performance indicators.

• Analyze online sales data, customer behavior, competitor activities, and market trends to identify opportunities for growth.

• Plan and coordinate participation in marketplace campaigns, including payday sales, double-digit sales events, seasonal promotions, and platform-specific activities.

• Manage relationships with marketplace account managers, platform representatives, service providers, and other business partners.

• Coordinate with Purchasing and Inventory teams to ensure product availability, replenishment, demand forecasting, and appropriate stock allocation.

• Work with Warehouse and Logistics teams to ensure accurate order processing, timely dispatch, and efficient delivery of online orders.

• Monitor customer feedback, product reviews, ratings, inquiries, and complaints in coordination with Customer Service to improve the online shopping experience.

• Ensure that product information, promotional claims, ingredient details, and product listings are consistent with approved brand materials and applicable requirements.

• Coordinate with suppliers, distributors, and Korean beauty brand principals regarding product launches, campaign support, product information, and promotional opportunities.

• Monitor competitor pricing, product assortment, promotional strategies, and emerging K-beauty trends to maintain market competitiveness.

• Manage e-commerce budgets, promotional spending, platform fees, and campaign investments to support profitability targets.

• Prepare sales forecasts, performance reports, campaign evaluations, and recommendations for management review.

• Develop and implement processes to improve listing quality, order fulfillment, inventory availability, and overall marketplace performance.

• Lead, coach, and evaluate the e-commerce team to ensure efficient operations and achievement of sales and performance targets.