Ecommerce Growth & Merchandising Lead

VRI Crew; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

VRI Crew is seeking a senior e-commerce professional to own and optimize daily platform performance, merchandising, and campaign support. You will collaborate with Brand Marketing, Digital Marketing, and Customer Care to drive revenue, improve conversions, and streamline checkout.

The role requires strong analytical skills, 4–7 years in e-commerce or growth marketing, and familiarity with Shopify. Join a dynamic team in Asia-Pacific retail growth initiatives.

Qualifications

• Bachelor’s Degree from a reputable university.
• At least 4–7 years’ professional experience in e-commerce, digital merchandising, or growth marketing.
• Strong commercial and analytical skills.
• Experience managing e-commerce platforms or online stores in a retail, experience with Shopify is a plus.
• Relevant product and industry knowledge.
• Critical thinking and problem-solving proficiency.

Responsibilities

• Own day-to-day performance of the e-commerce platform, including revenue, conversion rate, average order value, and repeat purchase.
• Plan and execute e-commerce support for brand campaigns, launches, and seasonal initiatives.
• Coordinate with Brand Marketing and Demand Managers to ensure products, categories, and storytelling are clearly and accurately represented online.
• Partner with Digital Marketing to ensure paid, CRM, and organic traffic lands into effective conversion-optimized pages.
• Identify customer journey friction points and implement improvements to site navigation, content clarity, and checkout flow.
• Work closely with Customer Care to address recurring customer issues and reduce e-commerce-related complaints.
• Manage and prioritize the e-commerce enhancement roadmap from a marketing and business perspective.
• Coordinate with IT, platform vendors, and external partners on site enhancements and fixes.
• Monitor and report e-commerce performance, customer behavior, and campaign effectiveness.
• Stay up to date on e-commerce, digital merchandising, and conversion optimization best practices.

Skills

E-commerce

Digital merchandising

Growth marketing

Analytical skills

Critical thinking

Problem solving

Education

Bachelor's Degree

Tools

Shopify

Job description

VRI Crew is seeking a senior e-commerce professional to own and optimize daily platform performance, merchandising, and campaign support. You will collaborate with Brand Marketing, Digital Marketing, and Customer Care to drive revenue, improve conversions, and streamline checkout.

The role requires strong analytical skills, 4–7 years in e-commerce or growth marketing, and familiarity with Shopify. Join a dynamic team in Asia-Pacific retail growth initiatives.