eCommerce Country Lead

ADA (Axiata); Taguig; On-site; PHP 3,500,000 - 5,200,000; Full time

Job summary

ADA is seeking a Country Lead for eCommerce in the Philippines to drive the market strategy and oversee a high-performing team. You will collaborate with local and regional stakeholders to execute growth plans across marketplaces, DTC, and new models, ensuring profitability and differentiation in a competitive landscape.

The role requires deep experience in CPG and retail eCommerce, a hands-on leadership style, and the ability to translate market insights into actionable initiatives that deliver

Qualifications

• Bachelor's degree in Business, Marketing or related field; MBA preferred.
• Minimum 12 years of experience in CPG/eCommerce and retail brand management.
• Proven experience leading cross-functional teams in fast-paced environments.
• Strong strategic thinking and analytical skills with ability to develop client strategies.

Responsibilities

• Strategic Leadership: develop and execute country-specific plans aligned with regional goals and profitability.
• Resource Management: oversee country-level resources and training programs to boost productivity.
• Stakeholder Management: manage relationships with C-suite, brands, platforms and vendors regionally.
• Innovative Leadership: drive growth through differentiation, experimentation and market insights.
• Brand Health & Performance: monitor KPIs, optimize visibility and conversions across channels.
• Business Development & Account Management: identify opportunities, upsell/cross-sell, manage accounts.

Skills

Leadership

Strategic Planning

Stakeholder Mgmt

Business Development

Account Management

Financial Acumen

Brand Health

Innovation

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

JOB PURPOSE (Brief summary of the position ie why the position exists)

Have you heard of our brand portfolio? P&G, Nestle, Xiaomi, Porsche, Swisse, Unilever, Secretlabs and many more. ADA is the brand behind the brands when you shop online in SEA. Founded as an eCommerce enabler in 2016 we have rapidly expanded to manage a brand portfolio with offices in Jakarta, Ho Chi Minh City, Singapore, Kuala Lumpur, Manila, Bangkok and Iloilo.

We provide a full e-commerce enabler service including content & creativity, live chat, e-distribution, technology integration and warehouse fulfilment. Our partners include Lazada, Shopee, TikTok, Shopify, Amazon, Zalora and more.

Position Overview:

As the Country Lead for eCommerce, you will be the driving force behind the execution of our eCommerce strategy within the market. You will lead a high-performing team and work in close collaboration with both local and regional stakeholders.

This role calls for a seasoned leader with deep experience in the CPG and retail sectors, a strong grasp of the evolving eCommerce landscape, and the ability to unlock business growth through innovative strategy and operational excellence.

You will bring an entrepreneurial and innovative mindset — constantly seeking new ways to differentiate, disrupt, and create value. Your remit spans the full eCommerce value chain: customer acquisition and growth, brand management, and operations across all platforms, including marketplaces, direct-to-consumer, and beyond B2C into emerging models.You will bring an entrepreneurial mindset to oversee the full eCommerce value chain — from customer acquisition and growth to brand management and operations — across all platforms, including marketplaces, direct-to-consumer, and beyond B2C into new models.

Key responsibilities

Strategic Leadership

• Play an integral role in both local and regional teams led by experienced eCommerce management professionals with over 15 years of expertise in the CPG and retail eCommerce sectors.
• Develop and execute strategic and operational plans for the CPG & Retail vertical, covering all aspects including business engagements, marketing, consulting, commercials, operations excellence, and talent management.
• Align country-specific strategies with regional goals to ensure optimal target delivery, market differentiation, and profitability.

Resource Management

• Oversee the efficient allocation and utilization of all country-level resources to maximize productivity and ROI.
• Lead the development and implementation of training programs to strengthen team capabilities, building a culture of continuous learning, operational excellence, and innovation.
• Ensure that resources are effectively aligned to support both immediate business execution and long-term strategic growth.

Stakeholder Management

• Build and manage strong relationships with external and internal stakeholders, from C-suite executives to operational teams across regional offices, brands, eCommerce platforms, and vendors.
• Serve as the primary point of contact for key stakeholders, ensuring effective communication, transparency, and collaborative partnerships.
• Represent the organization in high-level discussions and negotiations, safeguarding organizational interests while driving joint value creation.

Innovative Leadership

• Lead with an innovative and entrepreneurial mindset to differentiate ADA’s offerings, driving the achievement of business goals set by the organization, stakeholders, and clients.
• Foster a culture of creativity, experimentation, and proactive problem-solving, enabling the team to anticipate and capitalize on emerging market opportunities.
• Continuously track industry trends and adopt innovative practices — across marketplaces, direct-to-consumer, social commerce, and affiliate marketing — to secure ADA’s competitive edge.

Brand Health & Performance Optimization

• Track, communicate, and optimize brand health metrics, executing improvement plans to enhance brand visibility, consumer engagement, and sales conversion.
• Deliver regular business reviews to CPG brands, sharing actionable insights and recommendations across digital channels, marketplaces, and social/affiliate ecosystems.
• Monitor and act on KPIs to optimize marketing, operations, and commercial performance, ensuring both growth and profitability across the vertical.

Business Development & Account Management

• Drive business development efforts, identifying new opportunities while developing strategies for upsell, cross-sell (leveraging ADA’s broader solutions), and account growth.
• Oversee account management processes, including financial alignment, performance tracking, and reporting, ensuring full accuracy and compliance.
• Build and sustain long-term client partnerships, ensuring ADA is positioned as a strategic growth partner for brands.

Qualification

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.

Experience

• A minimum of 12 years of experience in the CPG sector, with a strong focus on eCommerce and retail/ brand management.
• Proven experience in leading and managing cross-functional teams in a fast-paced, dynamic environment.
• Strong strategic thinking and analytical skills, with a demonstrated ability to develop effective business strategies for corporate clients.
• Innovative mindset with a passion for driving growth and achieving business objectives.

TECHNICAL COMPETENCIES/ SKILLS

• Leadership and Team Management
• Strategic Planning and Execution
• Stakeholder Engagement and Relationship Management
• Business Development and Account Management
• Financial Acumen and Basic Accounting
• Brand Health Optimization
• Innovation and Problem-Solving

BEHAVIOURAL COMPETENCIES/ SKILLS

• Ability to interact with a remote support team across many cultures
• Detail oriented and Proactive with a "Just Do It" attitude

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