E-Commerce Marketing Manager

Laura's Food Products Corporation; Pasig; On-site; PHP 420,000 - 680,000; Full time

Job summary

Laura's Food Products Corporation is seeking a marketing-focused professional to drive digital campaigns, optimize platform operations, and analyze growth metrics from a Pasig-based hub.

The role involves planning and executing campaigns across Meta, TikTok, and Google, managing product listings, pricing, and live-selling events, and partnering with creators and affiliates to scale performance.

Responsibilities

• Campaign & Revenue Management - Plan and execute digital marketing campaigns, promotional events, and paid ads (Meta, TikTok, Google) to drive GMV and ROAS.
• Platform Operations - Oversee product listings, pricing, digital merchandising, inventory alignment, and live-selling activations on major marketplaces.
• Growth & Performance Analysis - Monitor conversion rates, traffic acquisition, customer retention, and CAC using web analytics.
• Partnership & Affiliate Scaling - Build and manage creator networks, affiliate programs, and external agency partners.

Job description

KEY RESPONSIBILITIES

• Campaign & Revenue Management - Plan and execute digital marketing campaigns, promotional events, and paid ads (Meta, TikTok,Google) to drive gross merchandise value (GMV) and return on ad spend (ROAS).

• Platform Operations - Oversee product listings, pricing, digital merchandising, inventory alignment, and live -selling activations o major marketplaces.

• Growth & Performance Analysis - Monitor conversion rates, traffic aquisition, customer retention, and customer acquisition cost (CAC) using web analytics.

• Partnership & Affiliate Scaling - Build and manage creator networks, affiliate programs, and external agency partners.