Ecommerce Manager

Century Pacific Food, Inc.; Pasig; On-site; PHP 1,800,000 - 3,600,000; Full time

Job summary

Century Pacific Food, Inc. seeks a strategic E-commerce DBDM to own the TikTok Shop business, aligning content commerce, affiliate marketing, livestreams, and platform campaigns to maximize GMV and brand engagement.

You will lead cross-functional teams, develop annual plans, and optimize pricing, assortment, and campaigns for sustained growth. The role requires strong analytical and negotiation skills, proven GMV growth, and experience managing platform relationships.

Qualifications

• 5-7 years in e-commerce, digital marketing, or online marketplace management.
• 3+ years hands-on TikTok Shop or social commerce management.
• Proven GMV growth track record and targets management.
• Strong analytical and commercial skills to translate data into growth.
• Excellent project management, communication, and stakeholder management.

Responsibilities

• Own overall TikTok Shop business performance, delivering GMV, revenue, profitability, and growth targets.
• Develop and execute annual and quarterly business plans with forecasts and promotional strategies.
• Drive platform growth through assortment optimization, pricing, bundling, visibility, and conversion improvements.
• Manage commercial relationships and negotiations with TikTok Shop to maximize support and traffic opportunities.
• Monitor business performance and translate data insights into actionable growth initiatives.
• Lead content commerce, affiliate marketing, livestream, and platform advertising initiatives.

Skills

TikTok Shop

Affiliate marketing

Livestream commerce

Short-form video

Paid media

Education

Bachelor's degree in Business, Marketing, Communications

Job description

The E-Commerce DBDM is responsible for driving the overall growth, profitability, and strategic development of the company's TikTok Shop business. The role owns the end-to-end TikTok Shop strategy, integrating marketplace management, content commerce, affiliate marketing, livestreaming, digital media, and platform campaigns to maximize GMV, customer acquisition, and brand engagement.

Responsibilities:

1. TikTok Shop Business & Commercial Management

• Own overall TikTok Shop business performance, delivering GMV, revenue, profitability, and growth targets.
• Develop and execute annual and quarterly business plans, including sales forecasts, promotional strategies, and investment plans.
• Drive platform growth through assortment optimization, pricing and bundling strategies, product visibility, and conversion improvements.
• Manage commercial relationships and negotiations with TikTok Shop, maximizing platform support, traffic opportunities, and commercial efficiencies.
• Monitor business performance and translate data insights into actionable growth initiatives.

2. Content Commerce & Social Selling

• Develop a comprehensive content commerce strategy to drive product discovery, engagement, and conversion.
• Lead short-form video content strategies, ensuring consistent production of high-performing, shoppable content.
• Identify emerging content trends, creators, formats, and social commerce opportunities relevant to the company's brands.
• Work with brand, marketing, and creative teams to translate brand campaigns into commerce-led content.
• Establish a scalable content engine that delivers organic reach and measurable commercial results.

3. Affiliate & Creator Marketing

• Develop and scale the TikTok Affiliate ecosystem, recruiting and managing creators, affiliates, and key opinion consumers.
• Build affiliate strategies covering open collaboration, targeted collaboration, creator partnerships, and commission structures.
• Drive affiliate-attributed GMV through creator selection, product seeding, campaign briefs, and performance management.
• Build relationships with high-performing creators and agencies to maximize content output and sales contribution.
• Optimize affiliate investments based on ROI, GMV contribution, and creator productivity.

4. Livestream Commerce

• Lead livestream strategy, including programming, scheduling, content direction, and commercial targets.
• Develop engaging livestream concepts, promotional mechanics, and product storytelling to drive viewership and conversion.
• Optimize livestream performance through host development, traffic generation, product assortment, and real-time selling strategies.
• Build a scalable livestreaming model through internal resources, agencies, and external creator partnerships.

5. Performance Marketing & Platform Innovation

• Develop and manage TikTok Shop advertising strategies, including GMV Max, Shop Ads, and emerging platform solutions.
• Optimize media investments to deliver efficient customer acquisition, conversion, and incremental GMV.
• Use platform analytics and consumer insights to identify opportunities for business acceleration.
• Stay ahead of TikTok's latest innovations, algorithm changes, advertising solutions, and social commerce trends.
• Test and scale new growth initiatives to strengthen the company's competitive advantage.

6. Business Operations & Cross-Functional Leadership

• Ensure strong execution across product assortment, pricing, inventory availability, fulfillment, customer experience, and platform compliance.
• Collaborate with Sales, Brand Marketing, Supply Chain, Finance, and external partners to deliver business objectives.
• Lead campaign planning and execution for major platform events and brand-led activations.
• Establish performance dashboards, reporting routines, and business reviews to monitor channel health and growth.
• Lead, coach, and develop team members to build a high-performing TikTok Shop organization.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• At least 5-7 years of experience in e-commerce, digital marketing, or online marketplace management.
• At least 3 years of hands-on experience managing TikTok Shop or social commerce businesses.
• Proven track record of driving significant GMV growth and managing commercial targets.
• Strong understanding of TikTok Shop's affiliate ecosystem, livestream commerce, short-form video, and paid media solutions.
• Experience managing platform relationships, agencies, creators, and cross-functional teams.
• Strong analytical and commercial skills, with the ability to translate business data into growth strategies.
• Excellent project management, communication, and stakeholder management skills.