Ecommerce Marketing Manager

JS Unitrade Merchandise, Inc.; Cebu City; Presencial; PHP 360.000 - 720.000; Jornada completa

Descripción de la vacante

JS Unitrade Merchandise, Inc. in Cebu City seeks an Ecommerce Marketing Professional to drive off- and on-platform strategies, boost traffic, and optimize conversions across eCommerce accounts.

You will manage all marketing activities, budgets, analytics, and collaborations with brand partners to increase average order value and customer loyalty. College graduate with 3+ years in ecommerce marketing required.

Formación

• 3+ years of proven experience in Ecommerce marketing.
• Strong grasp of off- and on-platform marketing strategies.
• Analytical mindset with ability to translate data into actions.

Responsabilidades

• Drive off-platform ecommerce marketing activities (CPAs, promo campaigns, SKU highlights).
• Manage on-platform marketing activities (sponsored solutions, livestream content, affiliate marketing).
• Strategize promotions and analyze consumer insights per platform.
• Allocate and defend ecommerce marketing budgets based on performance.
• Report to Area Sales Manager and ensure timely updates.
• Ensure creative strategies align with brand direction.

Conocimientos

Strategic thinking

Digital marketing

Data analysis

Cross-functional leadership

Customer-focused execution

Educación

College degree

Descripción del empleo

GENERAL PURPOSE:

Responsible for driving off and on platform marketing strategies and activities of all eCommerce accounts, ensuring increase traffic to drive sales and conversion.

DUTIES AND RESPONSIBILITIES:

Primary Duties and Responsibilities

1. Manage all e-commerce off platform marketing activities:

• Run CPAS on all e-comm activities (Promo Campaign and SKU highlight).
• Manage social media activities that will land on e-comm platforms.

2. Manage all e-commerce on platform marketing activities:

• Manage all marketing sponsored solutions on site with deep dive analysis & execution.
• Create contents specific to live stream & video feeds.
• Able to manage livestream and affiliate marketing.

3. Responsible on all e-commerce strategic executions & Data Analysis:

• Strategize and create promotion to execute on platforms (Brand Day, Special Sale and the like).
• Collate and create analysis on consumer insights/behavior per platform.
• Connect with other Brand for Collaboration to increase average order.
• Maximize Brand Membership of platform to increase loyalty and repurchasing rate.
• Analyze all platform activities and create comprehensive analysis and recommendation.
• Recommend New Products to create based on e-comm trends.

4. Management of Ecommerce marketing budget:

• Be able to allocate budget across all eCommerce platform and adjust spend based on performance.
• Capable to recommend, defend and manage budgets of total Ecommerce marketing.
• Ensure to manage with hanging balances under marketing spends.

5. Reporting

• Reports to Area Sales Manager on the strategic activities for all Ecommerce platforms
• Adhere to company work guidelines and policies.
• On-time of all required report and updates

6. Others

• Ensure that all creative strategies executed in all ecommerce platforms are aligned with direction of the brand

Education: College Graduate

Job Related Experience/Training: 3+ years of proven experience in Ecommerce marketing

Knowledge & Skills:

Strong grasp of off and online platform marketing activities and strategies.

Highly analytical and capable of interpreting data to drive decisions to increase foot traffic to the ecommerce platform

Skills: Strategic thinker, expert on digital marketing, customer-focused execution, data analysis and cross-functional leadership