The E-Commerce Sales and Marketing Manager is responsible for driving the growth of the company's e-commerce platforms and online sales channels. The role oversees online sales programs, digital promotions, and marketing initiatives to maximize revenue, enhance customer experience, and improve platform performance through data-driven strategies and cross-functional collaboration.
Key Responsibilities
- Oversee the maintenance, availability, scalability, and performance of the company's e-commerce platforms, ensuring system stability and readiness for promotional campaigns.
- Manage online product catalogues, assortment updates, product categorization, pricing, discounts, and promotional configurations to ensure accurate and timely information.
- Manage social media platforms and customer feedback, ensuring timely responses, proper escalation, and coordination with relevant business units to address customer concerns.
- Oversee e-commerce customer service and order fulfillment processes, including payment gateways, delivery system integration, and customer service tools, in coordination with technical support teams.
- Coordinate with IT teams, third‑party vendors, and platform partners to address technical requirements, system issues, platform enhancements, and integration needs.
- Develop and generate sales, system, and web analytics reports to monitor platform performance, customer engagement, sales conversion, and identify opportunities for improvement.
- Ensure compliance with applicable legal requirements, industry standards, data security policies, and company guidelines while protecting the company's digital assets and online platforms.
- Serve as the company's subject matter expert for e-commerce initiatives, recommending new technologies, platform improvements, and digital solutions to support business growth and enhance customer experience.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 1-3 years of experience as a E-Commerce Manager, or equivalent on retail and consumer goods industry.
- At least 1-3 years of experience in developing and implementing digital marketing strategies on retail and consumer goods industry
- Proven experience in managing social media platforms, digital advertising campaigns, and content marketing initiatives.
- Strong knowledge of digital marketing tools, including Meta Business Suite, Google Analytics, Google Ads, and other relevant platforms.
- Experience in managing marketing budgets, analyzing campaign performance, and developing data-driven strategies.
- Strong leadership, communication, project management, and analytical skills.
- Creative, commercially minded, and knowledgeable in consumer behavior and retail marketing trends.