E-commerce Manager ( Mandarin & English Speaking)

MAKUKU PHILIPPINES; Taguig; Vor Ort; PHP 1.200.000 - 2.400.000; Vollzeit

Zusammenfassung

Maidehao Trading Corp. is seeking an experienced e-commerce leader to run omni-channel operations in the Philippines, focusing on Shopee and TikTok Shop. You will own end-to-end online performance, including campaigns, content strategy, and partner management, to grow GMV and profitability.

The role requires hands-on experience with Southeast Asian markets, strong data analytics, and team leadership to drive rapid improvements across platforms and categories.

Qualifikationen

• Bachelor's degree or higher in E-Commerce, Marketing, International Trade, or related fields.
• 3–5 years of hands-on e-commerce experience, with SEA market exposure.
• Proven track record managing Shopee and TikTok Shop from launch to scale.
• Experience leading a team or managing third-party agencies is a plus.

Aufgaben

• Own online operations on Shopee and TikTok Shop with GMV and ROAS accountability.
• Design campaigns for major regional events and secure platform resources.
• Establish data monitoring framework and address traffic, conversion, and inventory bottlenecks.
• Oversee content-commerce ecosystem: store management, live streams, and creators.
• Lead partnerships with MCN agencies and KOLs/KOCs for organic virality.
• Optimize search rankings, product images, and conversion funnels.
• Plan ads (Keyword, Associated, Store Ads) with disciplined budgeting.
• Monitor ratings and coordinate customer service to maintain top status.

Kenntnisse

Omni-channel strategy

Data-driven decision making

Team leadership

Cross-cultural collaboration

Campaign planning & optimization

Ausbildung

Bachelor's degree in E-Commerce or related fields

Tools

Shopee Seller Center

TikTok Seller Center

Google Analytics

Shopee Analytics

TT Data

Jobbeschreibung

Company Description

Maidehao Trading Corp. is the exclusive distributor of MAKUKU products in the Philippines, representing the brand in local e-commerce and retail channels. The company focuses on bringing high-quality MAKUKU products to Philippine consumers through strong partnerships and efficient distribution. Team members collaborate closely with regional stakeholders to align branding, pricing, and promotional strategies. Working at Maidehao Trading Corp. offers exposure to a growing consumer goods brand and opportunities to help shape its online presence and market growth in the Philippines.

Role Description

1. Omni-Channel Strategy & Performance Delivery

Take full ownership of the company's online operations like Shopee & TikTok, developing and executing annual/quarterly/monthly sales plans with direct accountability for GMV, conversion rates, average order value, and profit.

Design differentiated campaign strategies for major regional sales events (e.g., 9.9, 11.11, 12.12, Ramadan Sales), and secure optimal platform resources through proactive negotiations.

Establish a robust data monitoring framework, producing regular store performance reports and swiftly addressing operational bottlenecks such as traffic declines, conversion leaks, and inventory imbalances.

2. Online shop Deep-Dive Operation Excellence

Oversee the end-to-end content-commerce ecosystem on platforms, including store management, short-video content planning, live-stream scheduling, and creator affiliate management.

Collaborate with in-house or external MCN agencies to script, optimize, and direct brand-owned live studios, driving higher dwell time and conversion rates.

Lead outreach and partnership efforts with regional mid-tier and top-tier KOLs/KOCs, leveraging affiliate programs to generate organic virality and build a content matrix around trending mother-and-baby topics.

Demonstrate mastery of traffic algorithms and engagement mechanics, optimizing search rankings (titles and keywords), click-through rates on product images, and conversion funnels on detail pages.

Plan and execute precise Ads (Keyword, Associated, and Store Ads) with disciplined budget allocation, continuously improving CPC and ROAS.

Monitor store ratings and user feedback, coordinating with customer service teams to address negative reviews and returns, ensuring the store maintains "Preferred"/"Preferred+" status.

3. Merchandising & Visual Merchandising

Develop product portfolio strategies tailored to each platform's user demographics, balancing traffic drivers, profit generators, and brand image SKUs with dynamic adjustments.

Partner with design teams to oversee the visual presentation of storefronts, campaign landing pages, product thumbnails, and description layouts—ensuring brand consistency while catering to algorithmic preferences.

4. Supply Chain Synergy & Inventory Control

Work closely with regional supply chain teams to create precise demand forecasts aligned with campaign calendars and daily sales velocity, preventing stock-outs and overstock situations.

Monitor fulfillment SLAs (Average Preparation Time, Late Shipment Rate, etc.) to maintain high logistics service standards across local fulfillment centers and cross-border shipping lanes.

5. Team Leadership & Capability Building

Recruit, mentor, and manage a localized e-commerce team (including operations specialists, live-stream hosts, and performance marketing analysts), establishing clear KPIs and incentive structures.

Stay abreast of policy updates and algorithm changes on both platforms, organizing regular training sessions and post-mortem reviews to sharpen the team's competitive edge.

Qualifications

1. Experience & Background

Bachelor's degree or above, preferably in E-Commerce, Marketing, International Trade, or related disciplines.

3-5 years of hands-on e-commerce experience, with at least 1 years dedicated to the Southeast Asian market (Indonesia/Malaysia/Thailand/Vietnam) .

Proven track record of managing both Shopee and TikTok Shop platforms - ideally from launch to scale with mother & baby or FMCG category experience strongly preferred.

Previous experience leading a team or managing third-party agency partners is a plus.

2. Technical & Functional Skills

Platform Expertise: Deep familiarity with Shopee Seller Center and TikTok Seller Center modules; thorough understanding of traffic distribution algorithms, search ranking mechanics, and paid advertising tools on both platforms.

Data Acumen: Proficiency with analytics platforms (Shopee Analytics, TT Data, Google Analytics, etc.) and the ability to translate insights into rapid operational adjustments.

Content-Commerce Sense: Solid grasp of TikTok's short-video virality drivers and live-stream "people-product-scene" dynamics; capable of providing creative input or conducting structured live session reviews.

Language Proficiency: Fluent in both English and Chinese (written and spoken) for business communication; proficiency in Bahasa Indonesia/Bahasa Malaysia/Thai is a distinct advantage.

3. Soft Skills

Results-Driven: A strong sense of ownership over sales targets, with the resilience to thrive under high-pressure campaign peaks.

Cross-Cultural Collaboration: Culturally attuned to shopping behaviors and communication styles across Southeast Asian countries; able to build trust with local teams, creators, and service providers.

Agile Learning: Curious about new platform features and policies, with a willingness to pioneer new tools (e.g., TikTok Shopping components, Shopee video features) ahead of the competition.

4. Nice-to-Haves

Hands-on experience with local fulfillment centers or FBS (Fulfillment by Shopee) in Southeast Asia.

Existing network of local MCN agencies or top-tier creators in the region.

• Basic AI tool proficiency (e.g., using AI to draft ad copy, campaign proposals, or creative briefs)