Ecommerce Manager

Feihe International Philippines Corporation; Taguig; Hybrid; PHP 1,004,000 - 1,674,000; Full time

Job summary

Feihe International Philippines Corporation is seeking an Ecommerce Manager to lead daily operations across TikTok Shop, Shopee and Lazada Philippines stores, including listings optimization, inventory and order management, and after‑sales processing. You will ensure compliant, high‑quality store operations and healthy performance metrics.

You will drive market research on local trends, set pricing strategies, and plan platforms promotions.

Qualifications

• Bachelor’s degree in Marketing, Management, Business Administration, or related field.
• 6+ years in Ecommerce, with strong advertising operations.
• Proficient in in-site ads and affiliate marketing across platforms.
• Ability to blend Philippine culture with user preferences for content.

Responsibilities

• Centralized operation across TikTok Shop, Shopee and Lazada Philippines stores.
• Optimize listings, manage inventory and orders, and oversee after‑sales processing.
• Conduct market research on local trends; formulate pricing strategy.
• Plan and launch platform promotions; manage in‑site ads and affiliate campaigns.
• Oversee TikTok localization content strategy to boost exposure and sales.
• Review data daily; adjust strategies to improve profitability and efficiency.

Skills

In-site ads

Affiliate marketing

Market research

Data analysis

Education

Bachelor’s degree in Marketing/Management/Business Administration

Job description

Take full charge of the daily full-link operation of TikTok Shop, Shopee and Lazada Philippine stores, including listing optimization, inventory and order management, after-sales processing, and compliance risk control. Continuously optimize store operation quality, product ranking and user experience to ensure stable and healthy store operation.

Key responsibilities

• Centralized operation and management across all platforms
• Take full charge of the daily full-link operation of TikTok Shop, Shopee and Lazada Philippine stores, including listing optimization, inventory and order management, after-sales processing, and compliance risk control. Continuously optimize store operation quality, product ranking and user experience to ensure stable and healthy store operation.
• 2. Market Research and Product Operation
  Conduct in-depth research on Philippine local market trends, consumption habits and competitor dynamics, complete product selection, market testing and pricing strategy formulation. Iterate product lines continuously, tap potential hot products and build core bestsellers to boost product profitability.
• 3. Marketing Promotion and Advertising Delivery
  Independently plan and launch platform official promotions and store exclusive marketing activities. Proficient in operating in-site ads and affiliate marketing of the three platforms, rationally control advertising budget, optimize delivery strategies, improve traffic accuracy and conversion rate, and reduce customer acquisition costs.
• 4. TikTok Localization Content Operations
  Responsible for TikTok localized content operation, including short video planning, live broadcast layout and hotspot marketing. Combine local Philippine culture and user preferences to create high-traffic content, drive product exposure and live sales growth, and realize content-driven transactions.
• 5. Data Review and Strategy Optimization
  Monitor core operational data such as store traffic, sales, conversion rate and ROI on a daily basis, conduct weekly and monthly data reviews. Dynamically adjust operation, marketing and product strategies according to market changes and data feedback to continuously improve store profitability and operational efficiency.
• 6. Resource Matching and Process Establishment
  Dock with supply chain, logistics and after-sales teams to optimize operational processes. Keep track of the latest platform policies and industry trends via local platform managers, seize traffic and activity resources, and assist in establishing standardized local operation SOP.

Qualifications

Education: Bachelor’s degree in Marketing, Management, Business Administration, or any related field

Experience: 6+ years in Ecommerce

Proficient in operating in-site ads and affiliate marketing of the three platforms

Ability to combine local Philippine culture and user preferences to create high-traffic content

Experience with data review and strategy optimization

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in the Philippines?
• What's your expected monthly basic salary?
• How many years' experience do you have as an eCommerce Manager?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in market research?
• How many years' experience do you have as an eCommerce Associate?
• Do you have Trend Analysis experience?