DISTRIBUTOR SPECIALIST (BENGUET, BAGUIO , PANGASINAN )

Centennial Food Corporation; Tili; On-site; PHP 300,000 - 550,000; Full time

Job summary

Centennial Food Corporation in the Philippines is seeking an Area Sales professional to drive growth, manage key accounts, and expand market coverage within the assigned territory. You will ensure product availability, accurate merchandising, and achievement of sales targets in line with company KPIs.

You will implement sales strategies, monitor distributor performance, plan routes, and coordinate with logistics to resolve stock issues.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1–3 years of sales experience in FMCG preferred.
• Strong negotiation, communication, and account management skills.
• Knowledge of distributor management and retail trade operations.
• Proficient in MS Office or sales reporting tools.
• Ability to work under pressure and meet tight deadlines.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Implement sales strategies, trade programs, and promotions to maximize revenue.
• Monitor sales performance of distributors, wholesalers, and key retail accounts.
• Ensure effective route planning and regular market visits.
• Track product availability, pricing compliance, and merchandising standards.
• Conduct competitor monitoring (pricing, promotions, activations, new products).
• Maintain and strengthen relationships with distributors, retailers, and key accounts.
• Review distributor inventory levels, sell-in/sell-out, and order forecasts.
• Coordinate with logistics for timely delivery and resolution of stock issues.
• Prepare and submit daily/weekly/monthly sales reports.
• Analyze performance gaps and recommend corrective action plans.
• Monitor trade returns, expired products, and proper documentation.
• Execute in-store activations, displays, and promotional activities.
• Validate implementation of marketing programs based on market needs.

Skills

Sales planning

Territory management

Communication & negotiation

Relationship building

Data analysis & reporting

Problem-solving

Leadership (if applicable)

Education

Bachelor’s degree in Business or Marketing

Tools

MS Office

Job description

1. Job Summary

The Area Sales role is responsible for driving sales growth, managing key accounts, expanding market coverage, and ensuring the effective execution of sales strategies within the assigned territory. The position ensures consistent product availability, proper merchandising, and achievement of sales targets aligned with company KPIs.

2. Key Responsibilities

A. Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets for the assigned area.

• Implement sales strategies, trade programs, and promotions to maximize revenue.

• Monitor sales performance of distributors, wholesalers, and key retail accounts.

B. Market Coverage & Execution

• Ensure effective route planning and regular market visits.

• Track product availability, pricing compliance, and merchandising standards.

• Conduct competitor monitoring (pricing, promotions, activations, new products).

C. Account Management

• Maintain and strengthen relationships with distributors, retailers, and key accounts.

• Review distributor inventory levels, sell-in/sell-out, and order forecasts.

• Coordinate with logistics for timely delivery and resolution of stock issues.

D. Reporting & Analysis

• Prepare and submit daily/weekly/monthly sales reports.

• Analyze performance gaps and recommend corrective action plans.

• Monitor trade returns, expired products, and proper documentation

F. Trade Marketing Support

• Execute in-store activations, displays, and promotional activities.

• Validate implementation of marketing programs based on market needs.

3. Qualifications

• Bachelor’s degree in Business, Marketing, or related course.

• At least 1–3 years experience in sales (FMCG preferred).

• Strong negotiation, communication, and account management skills.

• Knowledge of distributor management and retail trade operations.

• Proficient in MS Office or sales reporting tools.

• Ability to work under pressure and meet tight deadlines.

4. Key Competencies

• Sales Planning & Forecasting

• Territory Management

• Communication & Negotiation

• Relationship Building

• Data Analysis & Reporting

• Problem-Solving

• Leadership (if applicable)