DISTRIBUTOR SPECIALIST (ZAMBOANGA )

Centennial Food Corporation; Zamboanga del Sur; On-site; PHP 360,000 - 540,000; Full time

Job summary

Centennial Food Corporation in the Philippines is seeking an Area Sales professional to drive growth, manage key accounts, and expand market coverage within the assigned territory. You will ensure product availability, execute merchandising standards, and align efforts with company KPIs.

The role emphasizes route planning, distributor engagement, and timely delivery coordination with logistics, plus reporting on sales performance and trade activation initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1–3 years of experience in FMCG sales.
• Strong negotiation, communication, and account management skills.
• Familiarity with distributor management and retail trade operations.
• Proficient in MS Office or sales reporting tools.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Implement sales strategies, trade programs, and promotions to maximize revenue.
• Monitor sales performance of distributors, wholesalers, and key retail accounts.
• Ensure effective route planning and regular market visits.
• Track product availability, pricing compliance, and merchandising standards.
• Conduct competitor monitoring (pricing, promotions, activations, new products).
• Maintain and strengthen relationships with distributors, retailers, and key accounts.
• Review distributor inventory levels, sell-in/sell-out, and order forecasts.
• Coordinate with logistics for timely delivery and resolution of stock issues.
• Prepare and submit daily/weekly/monthly sales reports.
• Analyze performance gaps and recommend corrective action plans.
• Monitor trade returns, expired products, and proper documentation.
• Execute in-store activations, displays, and promotional activities.
• Validate implementation of marketing programs based on market needs.

Skills

Negotiation

Communication

Account management

Sales planning

Data analysis

Leadership

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

MS Excel

Sales reporting tools

Job description

1. Job Summary

The Area Sales role is responsible for driving sales growth, managing key accounts, expanding market coverage, and ensuring the effective execution of sales strategies within the assigned territory. The position ensures consistent product availability, proper merchandising, and achievement of sales targets aligned with company KPIs.

2. Key Responsibilities

A. Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets for the assigned area.

• Implement sales strategies, trade programs, and promotions to maximize revenue.

• Monitor sales performance of distributors, wholesalers, and key retail accounts.

B. Market Coverage & Execution

• Ensure effective route planning and regular market visits.

• Track product availability, pricing compliance, and merchandising standards.

• Conduct competitor monitoring (pricing, promotions, activations, new products).

C. Account Management

• Maintain and strengthen relationships with distributors, retailers, and key accounts.

• Review distributor inventory levels, sell-in/sell-out, and order forecasts.

• Coordinate with logistics for timely delivery and resolution of stock issues.

D. Reporting & Analysis

• Prepare and submit daily/weekly/monthly sales reports.

• Analyze performance gaps and recommend corrective action plans.

• Monitor trade returns, expired products, and proper documentation.

F. Trade Marketing Support

• Execute in-store activations, displays, and promotional activities.

• Validate implementation of marketing programs based on market needs.

3. Qualifications

• Bachelor’s degree in Business, Marketing, or related course.

• At least 1–3 years experience in sales (FMCG preferred).

• Strong negotiation, communication, and account management skills.

• Knowledge of distributor management and retail trade operations.

• Proficient in MS Office or sales reporting tools.

• Ability to work under pressure and meet tight deadlines.

4. Key Competencies

• Sales Planning & Forecasting

• Territory Management

• Communication & Negotiation

• Relationship Building

• Data Analysis & Reporting

• Problem-Solving

• Leadership (if applicable)