Direct Marketing - Manager

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 500,000 - 800,000; Full time

Job summary

Optum, a UnitedHealth Group Company, seeks a seasoned direct marketing content operations professional to lead regulated healthcare campaigns from Manila. You will execute 1:1 content across email, SMS, and direct mail, collaborate with creative for assets, and manage content modules with strict QA and governance.

You will also set up campaigns, monitor performance, and support AI-enabled workflows with human review to ensure brand accuracy and regulatory compliance.

Qualifications

• 3–5+ years in direct marketing content operations in a regulated environment.
• Practical proficiency with journey tools, content tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization with governance.
• Strong organization and project management; able to juggle campaigns and deadlines.
• Clear communicator and collaborative with creative, analytics, and product teams.
• Bachelor’s degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time).

Responsibilities

• Execute 1:1 direct marketing content across email, SMS, and direct mail.
• Partner with creative on copy, assets, and templates.
• Build and maintain content components; manage versioning, tagging, accessibility, approvals.
• Set up and QA campaigns and journeys; monitor performance with the campaign team.
• Support AI-enabled workflows with human review for brand/accuracy/compliance.
• Run A/B tests and document learnings; update playbooks and libraries.
• Track and report channel KPIs; surface remediation suggestions.
• Coordinate with Compliance/Legal to ensure HIPAA/TCPA/ADA compliance; maintain audit records.

Skills

Direct marketing ops

Journey tools

Content tagging

QA processes

Analytics dashboards

AI drafting tools

Project management

Cross-functional collaboration

Regulated healthcare knowledge

Communication

Education

Bachelor's degree in marketing/communications

Tools

Content management systems

Tagging systems

A/B testing tools

AI drafting tools

Job description

Primary Responsibilities

• Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.
• Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
• Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in‑flight performance with campaign team.
• Support AI‑enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance.
• Run A/B tests and document learnings; update playbooks and libraries based on performance insights.
• Track and report channel KPIs (open/click rates, CTR-to-conversion, delivered/blocked, bounce/complaint, opt‑in/opt‑out trends); surface remediation suggestions.
• Partner with Compliance/Legal to ensure content adheres to HIPAA, TCPA, ADA and internal standards; maintain audit records.

Qualifications

• 3–5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.
• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.
• Bachelor’s degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time)