Product & Lifecycle Marketing Sr Manager

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Optum, a UnitedHealth Group company, is seeking an experienced marketing professional in the Philippines to lead audience growth and retention campaigns across multiple channels. You will translate briefs into actionable plans, collaborate with product, clinical, analytics, and legal teams, and drive cross-functional initiatives to improve activation, adoption, and retention.

The role demands strong project management, data-driven decision making, and the ability to work 8PM–5AM Manila time.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles.
• Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth.
• Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution.
• Strong project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment.
• Ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action.
• Strong collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams.
• Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.
• Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred.
• Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools preferred.
• Amenable to work 8PM to 5AM Manila time

Responsibilities

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates.
• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals.
• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion.
• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels.
• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones.
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance.
• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions.
• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys.
• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability.
• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact.

Skills

Campaign execution

Multi-channel marketing

Project management

Data-driven decisions

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Marketing automation

Adobe Creative Suite

Analytics dashboards

Job description

Primary Responsibilities:

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates.
• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals.
• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion.
• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels.
• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones.
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance.
• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions.
• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys.
• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability.
• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles.
• Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth.
• Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution.
• Strong project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment.
• Ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action.
• Strong collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams.
• Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.
• Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred.
• Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools preferred.
• Amenable to work 8PM to 5AM Manila time