Digital Marketing Specialist

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC. is seeking a Marketing Automation Specialist to support US Marketing operations from PH time. You will manage Pardot campaigns, maintain websites, and generate reports to optimize campaign performance.

You will collaborate with cross-functional teams to implement engagement programs, design landing pages, newsletters, and banners, and ensure timely delivery of marketing assets.

Qualifications

• Bachelor's Degree holder.
• Proven experience in email automation using Pardot or similar platforms.
• Knowledge of Customer Relationship Management tools (SalesForce, Monday.com, SalesPro, InfoPro, Smart Sheet)
• Experience in designing and maintaining website headers, banners, landing pages, and other digital content.
• Proficient in creating and sending newsletters using email marketing or communication platforms.
• 3-5 years of working experience in the related field.
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
• Good verbal and written communication skills
• Strong stakeholder management skills
• Detail oriented and willing to support US Marketing operations on graveyard shift PH time
• Able to do basic creative request (PDF edits and design) for campaign edits.

Responsibilities

• Handle the full scope of administrative tasks related to all marketing campaigns.
• Manage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.).
• Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.).
• Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.).
• Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.).
• Create and send email newsletters (i.e. SalesPro and Pardot, InfoPro)
• Expands email marketing responsibilities, including Engagement Studio programs
• Create, update and optimize Pardot landing pages
• Promote webinars and events on all available platforms
• Formulate surveys and questions to gather data from internal team and customers (i.e. Smartsheet, Survey Monkey, etc.)
• Allocate promotional items (i.e. Gift Card Inventory, Law School Item Allocation, etc.)
• Generate hyperlinks for customer-facing and internal documents
• Keep track of financial documents (i.e. Monthly Budget Report Collation, Monthly Accrual, etc.)
• Execute special assignments to support any marketing campaigns
• Demonstrates light design skills, including PDF and image editing, to support campaign and project needs.
• Submits Sales Line Blurbs to support aligned campaign messaging.
• Coordinate with different teams to execute the campaign effectively

Skills

Pardot email automation

CRM tools familiarity

Website content design

Newsletter creation

Stakeholder management

Education

Bachelor's Degree

Tools

Pardot

Salesforce

Monday.com

SalesPro

InfoPro

SmartSheet

Job description

Job Description

Accountabilities:

• Handle the full scope of administrative tasks related to all marketing campaigns
• Manage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.)
• Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.)
• Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.)
• Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.)
• Create and send email newsletters (i.e. SalesPro and Pardot, InfoPro)
• Expands email marketing responsibilities, including Engagement Studio programs
• Create, update and optimize Pardot landing pages
• Promote webinars and events on all available platforms
• Formulate surveys and questions to gather data from internal team and customers (i.e. Smartsheet, Survey Monkey, etc.)
• Allocate promotional items (i.e. Gift Card Inventory, Law School Item Allocation, etc.)
• Generate hyperlinks for customer-facing and internal documents
• Keep track of financial documents (i.e. Monthly Budget Report Collation, Monthly Accrual, etc.)
• Execute special assignments to support any marketing campaigns
• Demonstrates light design skills, including PDF and image editing, to support campaign and project needs.
• Submits Sales Line Blurbs to support aligned campaign messaging.
• Coordinate with different teams to execute the campaign effectively

Qualifications:

• Bachelor's Degree holder
• Proven experience in email automation using Pardot or similar platforms
• Knowledge of Customer Relationship Management tools (SalesFore, Monday.com, SalesPro, InfoPro, Smart Sheet)
• Experience in designing and maintaining website headers, banners, landing pages, and other digital content.
• Proficient in creating and sending newsletters using email marketing or communication platforms.
• 3-5 years of working experience in the related field
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
• Good verbal and written communication skills
• Strong stakeholder management skills
• Detail oriented and willing to support US Marketing operations on graveyard shift PH time.
• Able to do basic creative request (PDF edits and design) for campaign edits