Email Marketing Content Creator

Digital Planners Corporation; Angeles; On-site; PHP 446,400 - 669,600; Full time

Job summary

A dynamic marketing firm in Angeles City is seeking an Email Marketing Content Writer. The role involves creating persuasive email copy for varied campaigns, analyzing performance, and collaborating with teams. The ideal candidate has a Bachelor's degree and 5-7 years of relevant experience, with strong writing skills and familiarity with email marketing platforms. This full-time position operates in a night shift schedule.

Qualifications

• 5 to 7 years of experience in outbound sales or business development.
• Strong understanding of email marketing and analytics.
• Ability to work independently and in a team.

Responsibilities

• Create compelling email copy for various campaigns.
• Align content strategies with business goals.
• Analyze email performance metrics.

Skills

Written communication skills

Email marketing platforms

A/B testing

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Tools

Mailchimp

HubSpot

Constant Contact

Dashclicks

Job description

Overview

Work Setup: Onsite in Angeles City, Pampanga

Work Shift: Night Shift (US Timezone) | Monday to Friday

We are seeking a creative and detail-oriented Email Marketing Content Writer to join our dynamic marketing team. In this role, you will be responsible for creating engaging, persuasive, and high-converting email copy for our email marketing campaigns. Your content will help drive brand awareness, customer engagement, and sales, while maintaining our brand voice across all communication.

Key Responsibilities

• Email Campaign Creation: Write compelling and engaging email copy for various types of campaigns, including promotional emails, newsletters, product launches, seasonal campaigns, and customer retention initiatives.
• Content Strategy Alignment: Work closely with the marketing team to develop content strategies for email marketing that align with overall business goals and target audience interests.
• Audience Segmentation: Craft personalized email content tailored to different customer segments, improving engagement and conversion rates.
• A/B Testing: Collaborate with the marketing team to plan, create, and execute A/B tests on subject lines, copy, and design elements to optimize email performance.
• Performance Analysis: Track and analyze the performance of email campaigns, using metrics such as open rates, click-through rates, conversion rates, and customer feedback to refine future content.
• Collaboration: Work with designers, product teams, and other stakeholders to ensure cohesive email designs and messaging.
• Copy Editing & Proofreading: Review and proofread email content to ensure accuracy, consistency, and brand tone.
• Stay Current: Stay up to date with email marketing best practices, industry trends, and emerging technologies to continuously improve email campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Proven 5 to 7 years of experience in outbound sales, business development, or a similar role.
• Has experience with Dashclicks
• Excellent written communication skills with the ability to craft clear, persuasive, and engaging copy.
• Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and marketing automation tools.
• Experience with A/B testing, email analytics, and optimizing email campaigns for better performance.
• Strong attention to detail, with excellent proofreading and editing skills.
• Ability to work independently and as part of a team to meet deadlines and project goals.
• Basic knowledge of HTML and CSS for email formatting (optional but preferred).
• Familiarity with SEO best practices and how they apply to email marketing (optional but preferred).
• A passion for storytelling and delivering value through creative content.