Digital Operations and Content Manager

Alaska Milk Corporation; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Global org backing FrieslandCampina

Exciting digital campaigns

Collaboration with marketing & digital

Career growth opportunities

Culture of innovation

Job summary

Alaska Milk Corporation is seeking a Digital Operations & Content Manager to shape and execute digital content and earned media programs that strengthen brand affinity, engage consumers, and drive business results.

You will lead content creation, influencer partnerships, livestreams, and social commerce initiatives, collaborating with Digital Media, eCommerce, Brand Marketing, and agency partners to deliver seamless digital experiences across owned channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Advertising, or related field.
• Experience in digital marketing, content management, social media, eCommerce, or integrated marketing communications.
• Proven track record managing digital campaigns and content across multiple online platforms.
• Experience working with influencers, content creators, affiliate marketing, and social commerce programs.

Responsibilities

• Execute digital content and earned media initiatives for brand campaigns and always-on programs across relevant digital channels.
• Deliver engaging consumer experiences that drive awareness, consideration, and conversion.
• Plan and execute influencer partnerships, affiliate programs, livestream activities, and social commerce initiatives.
• Strengthen brand affinity and expand consumer reach through meaningful digital engagement.
• Partner with Digital Media, eCommerce, and Brand teams to integrate content and earned media with paid media and commerce strategies.
• Manage content requirements and deployment across social media platforms, websites, digital asset libraries, and other owned channels.
• Coordinate the development and deployment of digital content assets (Website content, Community platforms, eCommerce pages, PDPs, Banners, etc.).
• Stay current with emerging digital trends and continuously recommend improvements to enhance content effectiveness and campaign performance.

Skills

Digital marketing

Content management

Social media

Influencer marketing

eCommerce

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, or related field

Tools

CMS platforms

Social listening/tools

Job description

Alaska Milk Corporation is looking for a Digital Operations & Content Manager to help shape and execute impactful digital content and earned media programs that strengthen brand affinity, engage consumers, and drive business results.

This role sits at the heart of our digital marketing ecosystem, bringing together content strategy, influencer marketing, social media, community engagement, livestreams, and social commerce. You will work closely with Digital Media, eCommerce, Brand Marketing, and agency partners to deliver seamless digital experiences that connect with consumers at every touchpoint.

What You'll Do

Lead Digital Content & Earned Media Execution

• Execute digital content and earned media initiatives for brand campaigns and always-on programs across relevant digital channels.

• Deliver engaging consumer experiences that drive awareness, consideration, and conversion.

Manage Influencer & Community Programs

• Plan and execute influencer partnerships, affiliate programs, livestream activities, and social commerce initiatives.

• Strengthen brand affinity and expand consumer reach through meaningful digital engagement.

Drive Cross-Functional Collaboration

• Partner with Digital Media, eCommerce, and Brand teams to integrate content and earned media with paid media and commerce strategies.

• Ensure campaigns are effectively executed and optimized to achieve business objectives.

Oversee Digital Operations

• Manage content requirements and deployment across social media platforms, websites, digital asset libraries, and other owned channels.

• Ensure content is accurate, compliant, consistent, and delivered on time.

Content Development & Asset Management

• Coordinate the development and deployment of digital content assets, including:

  • Website content

  • Community platforms

  • eCommerce pages

  • Product detail pages (PDPs)

  • Banners and promotional materials

  • Conversion-driving digital assets

Champion Digital Best Practices

• Stay current with emerging digital trends, consumer behaviors, platform developments, and industry best practices.

• Continuously recommend improvements to enhance content effectiveness and campaign performance.

What We're Looking For

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, or a related field.

• Experience in digital marketing, content management, social media, eCommerce, or integrated marketing communications.

• Proven track record managing digital campaigns and content across multiple online platforms.

Preferred Experience

• Experience working with influencers, content creators, affiliate marketing, and social commerce programs.

• Strong understanding of social media platforms, content management systems, and digital marketing tools.

• Experience collaborating with media agencies, creative agencies, and cross-functional teams.

• Familiarity with website management, eCommerce content, and campaign execution processes.

Success Profile

We're looking for someone who is:

• Highly organized and detail-oriented

• Creative with a strong understanding of digital storytelling

• Consumer-centric and digitally savvy

• Able to manage multiple projects in a fast-paced environment

• A strong collaborator who can work effectively across teams and external partners

• Passionate about emerging digital and social trends

Why Join Alaska Milk Corporation?

• Be part of one of the Philippines' most trusted consumer brands.

• Work on exciting digital campaigns that impact millions of consumers.

• Collaborate with talented marketing, eCommerce, and digital specialists.

• Grow your career within a global organization backed by FrieslandCampina.

• Enjoy a culture that values innovation, agility, and continuous learning.

If you're passionate about building engaging digital experiences and driving meaningful consumer connections, we'd love to hear from you. Apply today and help shape the future of Alaska's digital presence.