Brand Manager

FrieslandCampina; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Well-being programs

Learning and development opportunities

Collaborative work environment

Autonomy to create long-term impact

Competitive salary

Job summary

Alaska Milk Corporation is seeking a Brand Manager to lead end-to-end brand strategy for Creams, while supporting growth across Alaska Classic & Creams. You will own planning, innovation, and performance tracking, working with cross-functional teams and agencies to drive market performance.

The role emphasizes strategic thinking, brand development, and stakeholder collaboration to deliver tangible business results and positive impact on Filipino households.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of brand management experience in FMCG or similar industries.
• Strong strategic thinking and project management abilities.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to thrive in a fast-paced, collaborative, results-driven environment.

Responsibilities

• Develop and implement annual brand plans, marketing calendars, and key initiatives.
• Translate consumer insights into strategies that grow market share and brand equity.
• Manage new product development from concept to launch.
• Oversee A&P budgets and monitor ROI and performance metrics.
• Collaborate with Sales, R&D, Supply Chain, and Finance to meet business targets.

Skills

Strategic thinking

Project management

Analytical skills

Communication

Presentation

Stakeholder management

Team collaboration

Education

Bachelor’s degree in Marketing or Business Admin

Job description

Alaska Milk Corporation is looking for a dynamic and driven Brand Manager to lead the strategic and operational management of our Creams Business， while also supporting the Senior Brand Manager in driving growth for Alaska Classic & Creams. This role plays a critical part in shaping brand strategy， accelerating consumer engagement， and delivering strong market performance in partnership with cross-functional teams.

If you are passionate about building brands that make a meaningful impact on Filipino households， this opportunity is for you.

Alaska Milk Corporation, we are proud of our heritage of nourishing Filipino families with trusted dairy nutrition. We are looking for a Brand Manager who will take the lead in building strong, relevant, and impactful brands that drive sustainable growth.

In this role, you will own the end-to-end brand strategy—from planning and innovation to execution and performance tracking—while working closely with cross-functional teams and agency partners.

What you’ll do:

Drive Brand Strategy & Growth

• Develop and implement annual brand plans, marketing calendars, and key initiatives
• Translate consumer insights into impactful strategies that grow market share and brand equity
• Manage new product development projects from concept to launch
• Ensure successful execution of innovations aligned with consumer needs and business objectives

Manage Budgets & Performance

• Oversee A&P budgets, ensuring optimal allocation and strong ROI
• Monitor brand performance, market trends, and competitive landscape

Build Insight-Driven Campaigns

• Work with creative, media, and research agencies to deliver compelling campaigns
• Champion strong, consistent brand messaging across all touchpoints
• Partner with Sales, R&D, Supply Chain, and Finance to deliver business targets
• Ensure seamless execution of initiatives across functions

Drive Insights & Continuous Improvement

• Analyze campaign and business performance data
• Deliver actionable insights and recommend improvements for future initiatives

What We Ask

• Bachelor’s degree in Marketing, Business Administration, or a related field
• At least 5 years of brand management experience in FMCG or similar industries
• Strong strategic thinking, project management, and analytical skills
• Excellent communication, presentation, and stakeholder management abilities
• Ability to thrive in a fast-paced, collaborative, and results-driven environment
• Passion for building brands that positively impact Filipino families and communities

What We Offer

• Be part of a trusted Filipino heritage brand with global reach
• Competitive salary and comprehensive benefits, including well-being programs
• Diverse learning and development opportunities to grow your career
• A collaborative and supportive work environment
• Autonomy and trust to create long-term impact
• A meaningful role contributing to better nutrition for Filipino families

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.