Brand Manager

FrieslandCampina; Makati; On-site; PHP 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Diverse learning and development opportunities

Collaborative work environment

Job summary

Alaska Milk Corporation is seeking a dynamic Brand Manager in Makati City to lead the strategic management of its Creams Business. This role focuses on shaping brand strategy and accelerating consumer engagement while working closely with cross-functional teams.

The ideal candidate will have at least 5 years of brand management experience and a passion for building brands that make a difference. The company offers competitive salary, comprehensive benefits, and a collaborative work environment.

Qualifications

• 5+ years of brand management experience in FMCG or similar industries.
• Strong strategic thinking and project management skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Develop and implement annual brand plans and key initiatives.
• Oversee A&P budgets ensuring optimal allocation and strong ROI.
• Work with agencies to deliver compelling brand campaigns.
• Analyze campaign performance data and recommend improvements.

Skills

Strategic thinking

Project management

Analytical skills

Communication skills

Stakeholder management

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Brand Manager Makati City (PH) Sales & Marketing 40+

Alaska Milk Corporation is looking for a dynamic and driven Brand Manager to lead the strategic and operational management of our Creams Business, while also supporting the Senior Brand Manager in driving growth for Alaska Classic & Creams. This role plays a critical part in shaping brand strategy, accelerating consumer engagement, and delivering strong market performance in partnership with cross‑functional teams.

If you are passionate about building brands that make a meaningful impact on Filipino households, this opportunity is for you.

At Alaska Milk Corporation, we are proud of our heritage of nourishing Filipino families with trusted dairy nutrition. We are looking for a Brand Manager who will take the lead in building strong, relevant, and impactful brands that drive sustainable growth.

In this role, you will own the end‑to‑end brand strategy—from planning and innovation to execution and performance tracking—while working closely with cross‑functional teams and agency partners.

What you’ll do:

Drive Brand Strategy & Growth

• Develop and implement annual brand plans, marketing calendars, and key initiatives
• Translate consumer insights into impactful strategies that grow market share and brand equity
• Manage new product development projects from concept to launch
• Ensure successful execution of innovations aligned with consumer needs and business objectives

Manage Budgets & Performance

• Oversee A&P budgets, ensuring optimal allocation and strong ROI
• Monitor brand performance, market trends, and competitive landscape

Build Insight‑Driven Campaigns

• Work with creative, media, and research agencies to deliver compelling campaigns
• Champion strong, consistent brand messaging across all touchpoints
• Partner with Sales, R&D, Supply Chain, and Finance to deliver business targets
• Ensure seamless execution of initiatives across functions

Drive Insights & Continuous Improvement

• Analyze campaign and business performance data
• Deliver actionable insights and recommend improvements for future initiatives

What We Ask

• Bachelor’s degree in Marketing, Business Administration, or a related field
• At least 5 years of brand management experience in FMCG or similar industries
• Strong strategic thinking, project management, and analytical skills
• Excellent communication, presentation, and stakeholder management abilities
• Ability to thrive in a fast‑paced, collaborative, and results‑driven environment
• Passion for building brands that positively impact Filipino families and communities

What We Offer

• Be part of a trusted Filipino heritage brand with global reach
• Competitive salary and comprehensive benefits, including well‑being programs
• Diverse learning and development opportunities to grow your career
• A collaborative and supportive work environment
• Autonomy and trust to create long‑term impact
• A meaningful role contributing to better nutrition for Filipino families