Channel Development Manager - GT

FrieslandCampina; Makati; On-site; PHP 1,200,000 - 1,500,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Opportunities for career growth

Job summary

Alaska Milk Corporation is looking for a Channel Development Manager to lead the General Trade strategy in Makati City, Philippines. In this role, you will drive nationwide growth by expanding distribution and ensuring product accessibility in sari-sari stores and small retailers.

You will collaborate with cross-functional teams to enhance sales execution and develop impactful trade programs. Ideal candidates will have at least 5 years of FMCG experience and a strong understanding of the Philippines' General Trade ecosystem.

Qualifications

• 5+ years of FMCG experience in General Trade or Channel Development.
• Deep understanding of Philippine General Trade (sari-sari store ecosystem).
• Proven experience in pricing and field execution.

Responsibilities

• Lead overall channel strategy for General Trade.
• Expand distribution reach and improve product availability.
• Develop and implement trade promotions and channel programs.
• Monitor sales, distribution, and execution KPIs.

Skills

Commercial skills

Analytical skills

Stakeholder management

Trade marketing

Fluent in Filipino

Fluent in English

Education

Bachelor’s degree in Business or Marketing

Job description

Channel Development Manager - GT Makati City (PH) Sales & Marketing 40+

Drive nationwide growth for a trusted Filipino brand. As Channel Development Manager, you will lead General Trade strategy, expanding distribution and strengthening execution across sari-sari stores, small retailers, and distributor networks.

At Alaska Milk Corporation, we’ve been nourishing Filipino families for generations. We are looking for a Channel Development Manager – General Trade to accelerate our presence across one of the most important and dynamic channels in the Philippines.

In this role, you will drive sales growth, expand distribution, and lead channel strategies that ensure Alaska products are accessible in sari-sari stores and small retail outlets nationwide. You will work closely with distributor partners and cross‑functional teams to deliver strong in‑market execution and impactful trade programs.

What you’ll do:

Drive General Trade Growth

• Lead overall channel strategy for General Trade, including sari-sari stores and small retailers
• Expand distribution reach and improve product availability nationwide
• Translate business priorities into actionable sales and execution plans

Lead Trade Programs & Execution

• Develop and implement trade promotions, pricing strategies, and channel programs
• Ensure excellent execution across distributor and field sales teams
• Track results and optimize initiatives to maximize impact
• Build strong relationships with distributors and key partners
• Align on targets, execution standards, and growth initiatives
• Drive accountability and performance across the network

Collaborate Cross-Functionally

• Work closely with Sales, Marketing, and Supply Chain teams
• Align demand planning, promotions, and operational execution

Own Performance & Insights

• Monitor sales, distribution, and execution KPIs
• Use data and insights to continuously improve strategies and results

What We Ask

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of FMCG experience in General Trade or Channel Development
• Deep understanding of Philippine General Trade (sari-sari store ecosystem)
• Strong commercial and analytical skills
• Proven experience in trade marketing, pricing, and field execution
• Strong stakeholder management and influencing skills
• Results‑driven and able to thrive in a fast‑paced environment
• Willingness to travel as needed
• Fluent in Filipino and English

What We Offer

• Join a trusted Filipino heritage brand with strong market presence
• Take on a high-impact leadership role driving nationwide growth
• Work in a collaborative and purpose-driven environment
• Opportunities for career growth and development
• Competitive compensation and comprehensive benefits
• A culture that values malasakit, excellence, and continuous improvement