Digital Content & Earned Media Lead

Alaska Milk Corporation; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Global org backing FrieslandCampina

Exciting digital campaigns

Collaboration with marketing & digital

Career growth opportunities

Culture of innovation

Job summary

Alaska Milk Corporation is seeking a Digital Operations & Content Manager to shape and execute digital content and earned media programs that strengthen brand affinity, engage consumers, and drive business results.

You will lead content creation, influencer partnerships, livestreams, and social commerce initiatives, collaborating with Digital Media, eCommerce, Brand Marketing, and agency partners to deliver seamless digital experiences across owned channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Advertising, or related field.
• Experience in digital marketing, content management, social media, eCommerce, or integrated marketing communications.
• Proven track record managing digital campaigns and content across multiple online platforms.
• Experience working with influencers, content creators, affiliate marketing, and social commerce programs.

Responsibilities

• Execute digital content and earned media initiatives for brand campaigns and always-on programs across relevant digital channels.
• Deliver engaging consumer experiences that drive awareness, consideration, and conversion.
• Plan and execute influencer partnerships, affiliate programs, livestream activities, and social commerce initiatives.
• Strengthen brand affinity and expand consumer reach through meaningful digital engagement.
• Partner with Digital Media, eCommerce, and Brand teams to integrate content and earned media with paid media and commerce strategies.
• Manage content requirements and deployment across social media platforms, websites, digital asset libraries, and other owned channels.
• Coordinate the development and deployment of digital content assets (Website content, Community platforms, eCommerce pages, PDPs, Banners, etc.).
• Stay current with emerging digital trends and continuously recommend improvements to enhance content effectiveness and campaign performance.

Skills

Digital marketing

Content management

Social media

Influencer marketing

eCommerce

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, or related field

Tools

CMS platforms

Social listening/tools

Job description

Alaska Milk Corporation is seeking a Digital Operations & Content Manager to shape and execute digital content and earned media programs that strengthen brand affinity, engage consumers, and drive business results.

You will lead content creation, influencer partnerships, livestreams, and social commerce initiatives, collaborating with Digital Media, eCommerce, Brand Marketing, and agency partners to deliver seamless digital experiences across owned channels.