Digital Marketing & Content Specialist

AAL Milktea Supplies; Cabanatuan; On-site; PHP 250,000 - 500,000; Full time

Job summary

AAL Milktea Supplies in Cabanatuan City, Nueva Ecija, is seeking a Digital Marketing & Content Specialist to elevate our online presence. You will develop campaigns, create engaging content, and manage social channels to boost brand visibility and customer engagement.

The role requires a data-driven mindset, proficiency with analytics tools, SEO/SEM know-how, and the ability to collaborate across teams. Join us to drive growth in the milk tea market and support partner success.

Qualifications

• Proven experience in digital marketing, content creation or a related marketing role, preferably within the retail, F&B or e-commerce sectors.

Responsibilities

• Develop, plan, and execute digital marketing campaigns across social media, email, search engines and other digital channels to increase brand awareness and drive customer engagement
• Create high-quality, engaging content including social media posts, blog articles, graphics, videos and other multimedia materials that align with brand guidelines and marketing objectives
• Manage and optimise company social media accounts, including content scheduling, community management, and performance monitoring across multiple platforms
• Conduct keyword research and implement search engine optimisation (SEO) strategies to improve website visibility and organic traffic
• Analyse digital marketing metrics and provide regular reports on campaign performance, engagement rates, conversion metrics and return on investment
• Collaborate with internal teams to ensure consistent messaging and support broader business and sales initiatives
• Stay current with digital marketing trends, tools and best practices to continuously improve campaign effectiveness and maintain competitive advantage
• Support the development and maintenance of digital assets, including website content management and online promotional materials
• Identify opportunities for growth and optimisation within existing digital marketing efforts and recommend improvements

Skills

Digital marketing

Content creation

Social media management

SEO/SEM

Analytics

Graphic design

CMS/Web fundamentals

Video content

Email marketing

Paid advertising

Tools

Google Analytics

Meta Business Suite

Canva

Adobe Creative Suite

Job description

About Us

AAL Milktea Supplies is a dynamic and innovative company dedicated to providing premium milk tea products and supplies to businesses across the region. We are committed to building strong relationships with our clients whilst maintaining the highest standards of quality and service. Our growing presence in the market reflects our passion for excellence and our commitment to supporting the success of our partners in the milk tea industry.

About the Role

We are seeking a talented and creative Digital Marketing & Content Specialist to join our team at AAL Milktea Supplies in Cabanatuan City, Nueva Ecija. This is a full-time position that plays a crucial role in driving our digital presence and brand visibility across multiple online platforms. You will be responsible for developing and executing comprehensive digital marketing strategies whilst creating compelling content that resonates with our target audience and supports our business objectives. This role is integral to our continued growth and market expansion.

Key Responsibilities

• Develop, plan, and execute digital marketing campaigns across social media, email, search engines and other digital channels to increase brand awareness and drive customer engagement
• Create high-quality, engaging content including social media posts, blog articles, graphics, videos and other multimedia materials that align with brand guidelines and marketing objectives
• Manage and optimise company social media accounts, including content scheduling, community management, and performance monitoring across multiple platforms
• Conduct keyword research and implement search engine optimisation (SEO) strategies to improve website visibility and organic traffic
• Analyse digital marketing metrics and provide regular reports on campaign performance, engagement rates, conversion metrics and return on investment
• Collaborate with internal teams to ensure consistent messaging and support broader business and sales initiatives
• Stay current with digital marketing trends, tools and best practices to continuously improve campaign effectiveness and maintain competitive advantage
• Support the development and maintenance of digital assets, including website content management and online promotional materials
• Identify opportunities for growth and optimisation within existing digital marketing efforts and recommend improvements

What We're Looking For

• Proven experience in digital marketing, content creation or a related marketing role, preferably within the retail, F&B or e-commerce sectors
• Strong proficiency in social media marketing and management across platforms such as Facebook, Instagram, TikTok and other relevant channels
• Solid understanding of search engine optimisation (SEO) and search engine marketing (SEM) principles and best practices
• Excellent written and verbal communication skills with the ability to create clear, compelling and engaging content
• Proficiency with digital marketing tools and analytics platforms such as Google Analytics, Meta Business Suite or similar tools
• Basic graphic design skills or experience using design tools such as Canva, Adobe Creative Suite or equivalent software
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making
• Knowledge of content management systems (CMS) and basic understanding of web technologies
• Excellent organisational skills with the ability to manage multiple projects and deadlines simultaneously
• A creative mindset with the ability to generate innovative ideas and campaigns that capture audience attention
• Preferred: Experience with video content creation, email marketing platforms, or paid advertising campaigns (Google Ads, Facebook Ads)
• Preferred: Familiarity with the milk tea, beverage or hospitality industry

What We Offer

AAL Milktea Supplies is committed to fostering a supportive and growth-oriented work environment. We offer competitive remuneration packages commensurate with experience and qualifications. Our benefits include opportunities for professional development and skill enhancement, allowing you to grow within your role and advance your career in the dynamic field of digital marketing. We value work-life balance and provide a collaborative workplace culture where your contributions are recognised and appreciated. You will have the opportunity to work with a dedicated team that is passionate about delivering excellence and supporting the success of our clients and business partners.