Channel Development Manager - GT

FrieslandCampina; Philippines; On-site; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Market presence

Leadership role

Collaborative environment

Career growth

Competitive pay

Malasakit culture

Job summary

Alaska Milk Corporation in the Philippines seeks a Channel Development Manager – General Trade to drive nationwide General Trade growth, expand distribution across sari-sari stores and small retailers, and lead channel strategies for strong in-market execution. You will work with distributor partners and cross-functional teams to implement impactful trade programs and optimize performance.

The role requires 5+ years in FMCG General Trade or channel development, deep GT knowledge, and fluency in

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of FMCG experience in General Trade or channel development.
• Deep understanding of Philippine General Trade (sari-sari store ecosystem).
• Strong commercial and analytical skills.
• Proven experience in trade marketing, pricing, and field execution.
• Strong stakeholder management and influencing skills.
• Results-driven and able to thrive in a fast-paced environment.
• Willingness to travel as needed.
• Fluent in Filipino and English.

Responsibilities

• Lead overall General Trade strategy for sari-sari stores and small retailers.
• Expand distribution reach and improve product availability nationwide.
• Develop and implement trade promotions, pricing strategies, and channel programs.
• Ensure excellent execution across distributor and field sales teams.
• Monitor results and optimize initiatives to maximize impact.
• Collaborate with Sales, Marketing, and Supply Chain teams.

Skills

General Trade

Distributor management

Trade marketing

Analytical skills

Stakeholder management

Willingness to travel

Fluent in Filipino and English

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Drive nationwide growth for a trusted Filipino brand. As Channel Development Manager, you will lead General Trade strategy, expanding distribution and strengthening execution across sari-sari stores, small retailers, and distributor networks.

At Alaska Milk Corporation, we’ve been nourishing Filipino families for generations. We are looking for a Channel Development Manager – General Trade to accelerate our presence across one of the most important and dynamic channels in the Philippines.

In this role, you will drive sales growth, expand distribution, and lead channel strategies that ensure Alaska products are accessible in sari-sari stores and small retail outlets nationwide. You will work closely with distributor partners and cross-functional teams to deliver strong in-market execution and impactful trade programs.

What you’ll do:

Drive General Trade Growth

• Lead overall channel strategy for General Trade, including sari-sari stores and small retailers
• Expand distribution reach and improve product availability nationwide
• Translate business priorities into actionable sales and execution plans

Lead Trade Programs & Execution

• Develop and implement trade promotions, pricing strategies, and channel programs
• Ensure excellent execution across distributor and field sales teams
• Track results and optimize initiatives to maximize impact

Strengthen Distributor Partnerships

• Build strong relationships with distributors and key partners
• Align on targets, execution standards, and growth initiatives
• Drive accountability and performance across the network

Collaborate Cross-Functionally

• Work closely with Sales, Marketing, and Supply Chain teams
• Align demand planning, promotions, and operational execution

Own Performance & Insights

• Monitor sales, distribution, and execution KPIs
• Use data and insights to continuously improve strategies and results

What We Ask

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of FMCG experience in General Trade or Channel Development
• Deep understanding of Philippine General Trade (sari-sari store ecosystem)
• Strong commercial and analytical skills
• Proven experience in trade marketing, pricing, and field execution
• Strong stakeholder management and influencing skills
• Results-driven and able to thrive in a fast-paced environment
• Willingness to travel as needed
• Fluent in Filipino and English

What We Offer

• Join a trusted Filipino heritage brand with strong market presence
• Take on a high-impact leadership role driving nationwide growth
• Work in a collaborative and purpose-driven environment
• Opportunities for career growth and development
• Competitive compensation and comprehensive benefits
• A culture that values malasakit, excellence, and continuous improvement

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.