Digital Operations And Content Manager

FrieslandCampina; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Cross-functional exposure

Continuous learning

Innovative environment

Autonomy to impact

Job summary

Alaska Milk Corporation is seeking a Digital Operations & Content Manager to lead digital content and consumer engagement initiatives across websites, social channels, and e-commerce. You will partner with Brand, Media, E-commerce, and agencies to translate marketing strategies into engaging digital activations and campaigns.

The role focuses on always-on content planning, asset management, and driving conversion through compelling digital experiences. English and Filipino proficiency required.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or digital media.
• Minimum 5 years in digital marketing, content management, digital ops, or e-commerce.
• Strong knowledge of digital content strategy and consumer engagement.
• Experience managing websites, CMS, and digital assets.
• Strong project and stakeholder management skills.
• Experience working with agencies and cross-functional teams.
• Strong communication and collaboration abilities.
• Data-driven mindset with ability to translate insights into actions.
• Ability to manage multiple projects in a fast-paced environment.
• Fluent in English and Filipino.

Responsibilities

• Execute digital content and earned media initiatives across relevant digital platforms and consumer touchpoints.
• Support integrated marketing campaigns through effective digital activation and content deployment.
• Deliver programs that enhance consumer engagement, strengthen brand affinity, and drive conversion.
• Plan and execute always-on and campaign-based digital content calendars.
• Ensure content is deployed accurately and efficiently across websites, social media channels, e-commerce platforms, communities, and other digital assets.
• Translate category and brand strategies into engaging consumer-facing content.
• Collaborate with Digital Media and E-commerce teams to integrate content and earned media strategies with paid media and commerce initiatives.
• Ensure consistency and effectiveness of campaign execution across digital channels.
• Oversee the execution of category requirements across digital touchpoints, including websites, social platforms, digital asset libraries, and packaging-related digital content.
• Maintain digital content standards, governance, and quality control processes.
• Partner with internal and external teams to build and optimize websites, communities, e-commerce pages, promotional pages, and conversion-focused digital assets.
• Ensure timely and high-quality implementation of digital projects.
• Monitor industry trends, consumer behavior, platform developments, and emerging digital innovations.
• Apply learnings and best practices to continuously improve content effectiveness, engagement, and operational efficiency.

Skills

Digital marketing

Content management

CMS experience

Campaign management

Social media

Analytics

Project management

English & Filipino

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field

Tools

CMS

Web platforms

Digital assets

Job description

Job Description:

Shape the digital experiences that connect Alaska with millions of consumers. As Digital Operations & Content Manager, you will lead the execution of digital content, consumer engagement programs, and always-on campaigns across digital channels, ensuring a seamless and impactful consumer journey from awareness to conversion.

At Alaska Milk Corporation, we are committed to nourishing Filipino families with trusted dairy nutrition. We are looking for a Digital Operations & Content Manager who will drive the execution of our digital content and engagement strategy, ensuring our brands remain relevant, engaging, and impactful across all consumer touchpoints.

This role is a key contributor to the Digital and E-commerce team, responsible for translating marketing and category strategies into compelling digital activations. You will work closely with Brand, Media, E-commerce, and agency partners to create consumer-centric experiences that strengthen brand relevance, drive engagement, and support business growth.

What You'll Do

Drive Digital Content & Consumer Engagement

• Execute digital content and earned media initiatives across relevant digital platforms and consumer touchpoints.
• Support integrated marketing campaigns through effective digital activation and content deployment.
• Deliver programs that enhance consumer engagement, strengthen brand affinity, and drive conversion.

Lead Content Planning & Deployment

• Plan and execute always-on and campaign-based digital content calendars.
• Ensure content is deployed accurately and efficiently across websites, social media channels, e-commerce platforms, communities, and other digital assets.
• Translate category and brand strategies into engaging consumer-facing content.

Support Digital Media & E-commerce Activation

• Collaborate with Digital Media and E-commerce teams to integrate content and earned media strategies with paid media and commerce initiatives.
• Ensure consistency and effectiveness of campaign execution across digital channels.

Manage Digital Assets & Platforms

• Oversee the execution of category requirements across digital touchpoints, including websites, social platforms, digital asset libraries, and packaging-related digital content.
• Maintain digital content standards, governance, and quality control processes.

Develop Consumer-Facing Digital Experiences

• Partner with internal and external teams to build and optimize websites, communities, e-commerce pages, promotional pages, and conversion-focused digital assets.
• Ensure timely and high-quality implementation of digital projects.

Drive Continuous Improvement

• Monitor industry trends, consumer behavior, platform developments, and emerging digital innovations.
• Apply learnings and best practices to continuously improve content effectiveness, engagement, and operational efficiency.

What We Ask

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field
• At least 5 years of experience in digital marketing, content management, digital operations, or e-commerce
• Strong understanding of digital content strategy, consumer engagement, social media, and digital ecosystems
• Experience managing websites, content management systems (CMS), and digital assets
• Strong project management and stakeholder management skills
• Experience working with agencies, digital platform partners, and cross-functional teams
• Strong communication and collaboration abilities
• Data-driven mindset with the ability to translate insights into action
• Ability to manage multiple projects in a fast-paced environment
• Fluent in English and Filipino

What We Offer

• Be part of a trusted Filipino heritage brand with an international footprint
• Competitive salary and comprehensive benefits package, including well-being programs
• Opportunity to shape the digital future of some of the country's most loved brands
• Exposure to cross-functional and regional projects
• Continuous learning and development opportunities
• A collaborative and innovation-driven work environment
• The autonomy and trust to create meaningful business impact
• The opportunity to help bring better nutrition to Filipino families through engaging digital experiences and content strategies

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture.