Digital Content & Engagement Lead

FrieslandCampina; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Cross-functional exposure

Continuous learning

Innovative environment

Autonomy to impact

Job summary

Alaska Milk Corporation is seeking a Digital Operations & Content Manager to lead digital content and consumer engagement initiatives across websites, social channels, and e-commerce. You will partner with Brand, Media, E-commerce, and agencies to translate marketing strategies into engaging digital activations and campaigns.

The role focuses on always-on content planning, asset management, and driving conversion through compelling digital experiences. English and Filipino proficiency required.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or digital media.
• Minimum 5 years in digital marketing, content management, digital ops, or e-commerce.
• Strong knowledge of digital content strategy and consumer engagement.
• Experience managing websites, CMS, and digital assets.
• Strong project and stakeholder management skills.
• Experience working with agencies and cross-functional teams.
• Strong communication and collaboration abilities.
• Data-driven mindset with ability to translate insights into actions.
• Ability to manage multiple projects in a fast-paced environment.
• Fluent in English and Filipino.

Responsibilities

• Execute digital content and earned media initiatives across relevant digital platforms and consumer touchpoints.
• Support integrated marketing campaigns through effective digital activation and content deployment.
• Deliver programs that enhance consumer engagement, strengthen brand affinity, and drive conversion.
• Plan and execute always-on and campaign-based digital content calendars.
• Ensure content is deployed accurately and efficiently across websites, social media channels, e-commerce platforms, communities, and other digital assets.
• Translate category and brand strategies into engaging consumer-facing content.
• Collaborate with Digital Media and E-commerce teams to integrate content and earned media strategies with paid media and commerce initiatives.
• Ensure consistency and effectiveness of campaign execution across digital channels.
• Oversee the execution of category requirements across digital touchpoints, including websites, social platforms, digital asset libraries, and packaging-related digital content.
• Maintain digital content standards, governance, and quality control processes.
• Partner with internal and external teams to build and optimize websites, communities, e-commerce pages, promotional pages, and conversion-focused digital assets.
• Ensure timely and high-quality implementation of digital projects.
• Monitor industry trends, consumer behavior, platform developments, and emerging digital innovations.
• Apply learnings and best practices to continuously improve content effectiveness, engagement, and operational efficiency.

Skills

Digital marketing

Content management

CMS experience

Campaign management

Social media

Analytics

Project management

English & Filipino

Education

Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field

Tools

CMS

Web platforms

Digital assets

Job description

Alaska Milk Corporation is seeking a Digital Operations & Content Manager to lead digital content and consumer engagement initiatives across websites, social channels, and e-commerce. You will partner with Brand, Media, E-commerce, and agencies to translate marketing strategies into engaging digital activations and campaigns.

The role focuses on always-on content planning, asset management, and driving conversion through compelling digital experiences. English and Filipino proficiency required.