Digital Media Planner (Google Ads & Meta Ads)

Q2 HR Solutions; Metro Manila; On-site; PHP 335,000 - 502,000; Full time

Job summary

Q2 HR Solutions is seeking a Digital Media Planner to develop and optimize paid media strategies across Google Ads, Meta, TikTok, and other platforms. You’ll collaborate with clients, operations teams, and stakeholders to create effective media plans, manage budgets, analyze performance, and drive improvements.

The role requires 1+ year in digital media planning or related fields, familiarity with major ad platforms, strong analytics, and excellent communication.

Qualifications

• At least 1 year of experience in digital media planning or related field.
• Experience using Google Ads, Meta Business Suite/Ads Manager or TikTok Ads.
• Knowledge of audience targeting, budgets, and optimization.
• Strong analytical skills to interpret campaign data.
• Excellent communication, presentation, and stakeholder management.
• Strong organization to manage multiple campaigns and deadlines.
• At least one digital advertising certification (e.g., Google/Meta).
• Proficient in MS Office and Google Workspace.
• Good written and spoken English.
• Willing to work onsite in Ortigas Center, Pasig City, three days per week.

Responsibilities

• Develop digital media plans aligned with objectives, audiences, budgets, and timelines.
• Recommend channels and platforms to maximize reach and performance.
• Plan budgets, campaigns schedules, and targeting strategies.
• Present media plans and recommendations to clients and stakeholders.
• Collaborate with operations teams to monitor and optimize campaigns.
• Analyze performance and identify opportunities to improve results and efficiency.
• Generate actionable insights and campaign reports.
• Coordinate requirements, timelines, and deliverables with partners.
• Stay updated on trends and explore new media opportunities.

Skills

Digital media planning

Paid ads platforms

Analytics

Communication

English fluency

MS Office

Google Workspace

Campaign optimization

Certifications

1 year experience

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Google Analytics

Google Tag Manager

Looker Studio

Job description

The Digital Media Planner is responsible for developing and optimizing paid media strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels to achieve campaign objectives and drive measurable results.

This role involves collaborating with clients, advertising operations teams, and internal stakeholders to create effective media plans, manage advertising budgets, analyze campaign performance, and identify opportunities for continuous improvement.

Key Responsibilities

• Develop digital media plans aligned with campaign objectives, target audiences, budgets, and timelines.
• Recommend effective advertising channels and platforms to maximize campaign reach and performance.
• Plan media budgets, campaign schedules, and audience targeting strategies.
• Present media plans and recommendations to clients and internal stakeholders.

Campaign Performance & Optimization

• Collaborate with advertising operations teams to monitor and optimize paid media campaigns.
• Analyze campaign performance and identify opportunities to improve results and media spending efficiency.
• Generate actionable insights and recommendations based on advertising performance data.
• Support the preparation and presentation of campaign reports.

Client & Stakeholder Coordination

• Work closely with clients, internal teams, and media partners to ensure smooth campaign execution.
• Coordinate campaign requirements, timelines, deliverables, and performance updates.
• Maintain strong professional relationships and provide strategic recommendations when needed.

Digital Advertising & Industry Trends

• Stay updated on emerging digital advertising platforms, industry trends, and best practices.
• Explore innovative media strategies and advertising opportunities to improve campaign effectiveness.

Qualifications

• At least 1 year of experience in digital media planning, media buying, paid advertising, or a related field.
• Experience using paid advertising platforms such as Google Ads, Meta Business Suite/Ads Manager, or TikTok Ads.
• Knowledge of digital media planning, audience targeting, budget allocation, and campaign optimization.
• Strong analytical skills and the ability to interpret campaign performance data.
• Excellent communication, presentation, and stakeholder management skills.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• At least one relevant digital advertising certification, such as Google Ads or Meta certification.
• Proficient in Microsoft Office and Google Workspace.
• Good written and verbal English communication skills.
• Willing to work onsite in Ortigas Center, Pasig City, three days per week.

An Advantage, But Not Required

• Experience working in a digital advertising, creative, or media agency.
• Familiarity with Google Analytics, Google Tag Manager, Looker Studio, or Tableau.
• Experience supporting major client accounts or high-budget digital advertising campaigns.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

Why Join Us?

Gain exposure to diverse digital advertising campaigns, collaborate with creative and media professionals, and strengthen your expertise in digital media strategy, data analysis, and campaign optimization.