Digital Ad Ops Specialist

Omnicom Media Group Phils., Inc.; Makati; Hybrid; PHP 446,400 - 669,600; Full time

Job summary

A leading media and advertising firm based in Makati is looking for a Digital Specialist. In this hybrid role, you will oversee the setup, execution, and optimization of digital advertising campaigns across various platforms. Key responsibilities include monitoring performance, resolving issues, and collaborating with clients to meet campaign goals. Ideal candidates should hold a degree in Marketing or a related field and have at least 2 years of experience in digital ad operations, with proficiency in major ad platforms. Join the team to make an impact in the digital advertising landscape.

Qualifications

• 2+ years in digital ad operations or a similar role, preferably in an agency environment.
• Exceptional accuracy in tracking, reporting, and quality assurance.
• Detail-oriented and data-driven approach to campaign optimization.

Responsibilities

• Oversee campaign setup and execution for digital advertising.
• Monitor and optimize campaign performance based on data insights.
• Generate performance reports and provide actionable insights.

Skills

Proficient in major ad platforms

Strong understanding of data analysis

Proactive issue resolution

Clear communication skills

Education

Bachelor's degree in Marketing, Advertising, or Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ad Manager

DV360

CM360

DoubleVerify

Job description

Hybrid - Makati 1-3 Yrs Exp Bachelor Contract

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Job Description

TheDigital Specialistplays a key role in the success of digital advertising campaigns by overseeing campaign setup, execution, monitoring, and reporting. This position works closely with client servicing teams and directly with clients on special accounts to ensure campaigns meet desired outcomes. Responsibilities include troubleshooting issues, optimizing campaigns based on data insights, and maintaining quality assurance standards.

Overview of the role

1. Campaign Setup and Trafficking o Set up and manage digital advertising campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads manager, Google Ad Manager, Dv360, Teads, CM360, IAS, DoubleVerify etc.).

• Implement, test, and troubleshoot tracking pixels, creative tags, and other campaign elements to ensure proper functionality.

2. Campaign Monitoring and Optimization o Monitor campaign performance, analyze data, and make adjustments to optimize results in real-time. o Identify and troubleshoot any delivery issues, working proactively to minimize downtime. o Ensure campaigns meet client goals and KPIs through data-driven insights and optimizations.

3. Reporting and Analysis

• Generate regular performance reports and provide actionable insights to improve future campaigns.

Weekly, Monthly, Mid-campaign report

• Compile end-of-campaign wrap-up reports to summarize key takeaways and recommendations.

4. Collaboration and Communication o Communicate with client servicing team and clients when necessary to provide updates and insights into campaign performance.

• Stay current with industry trends, new ad formats, and platform updates to provide thought leadership and guidance.

5. Compliance and Quality Assurance o Ensure all ads meet industry standards and platform policies, maintaining compliance and protecting client reputation.

• Conduct regular QA to prevent delivery errors, such as checking for broken links, incorrect targeting, or misaligned budgets.

Job Qualifications

If you’re a detail-oriented, data-driven professional passionate about digital advertising and campaign optimization, we’d love to have you join our team as an Digital Specialist!

• A bachelor’s degree holder in Marketing, Advertising, Communications
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and client

Working Location

Omnicom Media Group Incorporated. 6756, 11th Floor Bankmer Building, Ayala Avenue, Makati, 1224 Metro Manila, Philippines