Associate Media Director

DDB Philippines, Inc.; Taguig; On-site; PHP 1,116,000 - 1,562,400; Full time

Benefits offered by this job

Great Place to Work certified

Leadership training programs

Holistic health support

Job summary

A leading advertising agency in the Philippines is seeking an Associate Media Director to drive digital media strategies and ensure effective execution across platforms. The ideal candidate will have substantial experience in digital media planning, leadership capabilities, and strong knowledge of the Philippine digital landscape. Responsibilities include strategizing media plans, overseeing campaign execution, and mentoring staff, all while complying with local advertising regulations. Join a dynamic team that places a strong focus on creativity and holistic employee well-being.

Qualifications

• At least 5 years of experience in digital media planning and buying, with 2 years in a leadership role.
• Certifications in Google Ads, Meta Blueprint, and/or TikTok Ads are required.

Responsibilities

• Develop and lead digital media strategies aligned with consumer behavior and business objectives.
• Oversee planning, execution, and optimization of paid social, search, display, and video campaigns.
• Manage and mentor media planners and buyers, fostering collaboration with teams.

Skills

Meta Ads Manager

Google Ads

TikTok Ads

Local DSPs

E-commerce platforms

Influencer marketing

Excellent communication skills

Presentation skills in English and Filipino

Education

Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Tools

Google Ads

Meta Ads

Job description

Associate Media Director

DDB Group Philippines is one of the leading integrated marketing communications groups in the country. We are composed of award-winning creative and digital advertising agencies, media, PR and specialist agencies, as well as strategic business units that provide expertise to a diverse roster of local and multinational clients.

Job Overview

The Associate Media Director will provide critical leadership and strategic support to meet the growing demand for digital servicing across existing clients and new business pitches. This role is responsible for strengthening the agency’s digital media capabilities, ensuring best-in-class execution, and driving data-driven performance across platforms within the Philippine digital landscape.

Key Responsibilities

• Develop and lead digital media strategies aligned with Philippine consumer behavior, platform trends, and business objectives.
• Oversee planning, execution, and optimization of paid social, search, display, programmatic, and video campaigns across Meta, Google, TikTok, YouTube, and local ad networks.
• Ensure full compliance with Philippine advertising regulations, brand safety standards, and data privacy requirements.
• Manage, mentor, and develop media planners and buyers, fostering collaboration with creative, analytics, and account teams.
• Present media strategies, performance reports, and insights to clients, acting as a trusted advisor on best practices and emerging trends.
• Monitor budgets, ensure cost efficiency, and continuously optimize campaigns to maximize ROI based on local benchmarks.
• Support new business pitches and contribute to strengthening the agency’s overall digital competence.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Certifications in Google Ads, Meta Blueprint, and/or TikTok Ads are required.
• At least 5 years of experience in digital media planning and buying, with 2 years in a leadership role.

Skills & Competencies

• Strong working knowledge of Meta Ads Manager, Google Ads, TikTok Ads, and local DSPs.
• Experience with e-commerce platforms (Lazada, Shopee) and local influencer marketing.
• Excellent communication and presentation skills in English and Filipino.
• Deep understanding of the Philippine digital ecosystem, consumer trends, and local publishers.
• Knowledge of the Philippine Data Privacy Act and brand safety protocols.

Desired Traits

• Strategic and big-picture thinker
• Analytical and data-driven
• Innovative and trend-awareli>
• Client-focused and relationship-oriented
• Collaborative leader and mentor
• Adaptable in a fast-paced environment
• Highly detail-oriented with strong execution standards

Why Work With Us

We are part of DDB Worldwide, one of the largest and most influential advertising and marketing networks globally. We are Great Place to Work certified and one of the Best Companies to Work For in Asia. Always putting "People First," we advocate for holistic health, diversity, equity, and inclusion. Our programs and policies are designed to provide knowledge and skills, leadership training, and an environment that fosters creativity and boundless thinking.