Digital Marketing Strategist

Simply Source Outsourcing; Cavite City; On-site; PHP 420,000 - 600,000; Full time

Job summary

SimplySource Outsourcing is seeking a Digital Marketing Strategist to plan, execute, measure, and optimize activities that drive brand growth, lead generation, and business results. This hands-on role covers social media, content marketing, paid advertising, analytics, SEO, email marketing, CRM, and AI-assisted marketing.

You will collaborate with management, sales, and other teams to convert marketing efforts into qualified leads and opportunities.

Qualifications

• Bachelor's degree or equivalent practical experience in marketing.
• Preferably 2+ years of hands-on digital marketing experience.
• Experience managing social media accounts and Meta Ads Manager.
• Knowledge of Google Ads; LinkedIn/B2B marketing is a plus.
• Strong analytical and campaign-management skills; data-driven decisions.
• Experience with email marketing or CRM is an advantage.
• Comfortable using AI tools to improve marketing productivity.

Responsibilities

• Develop and execute digital marketing strategies aligned with revenue objectives.
• Manage social media channels and create platform-specific content.
• Plan and optimize Meta, Google, and LinkedIn Ads campaigns.
• Create lead-generation campaigns and conversion funnels.
• Produce content: social posts, articles, videos, emails, and case studies.
• Conduct basic keyword research and apply SEO fundamentals.
• Develop email campaigns, newsletters, nurture sequences.
• Monitor metrics and prepare performance reports.
• Conduct A/B testing and optimize campaigns based on data.

Skills

Content creation

Social media management

Analytics

Lead generation

Campaign management

Copywriting

AI tools in marketing

Decision making from data

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

CRM platforms

Email marketing tools

SEO tools

AI marketing tools

Job description

About the role

SimplySource is looking for a Digital Marketing Strategist who can plan, execute, measure, and optimize digital marketing activities that contribute to brand growth, lead generation, and business results. This is a hands-on role covering social media, content marketing, paid advertising, lead generation, analytics, SEO, email marketing, CRM, and AI-assisted marketing. You will work closely with management, sales, business development, and other teams to turn marketing activities into measurable traffic, qualified leads, and business opportunities.

Key responsibilities

• Develop and execute digital marketing strategies aligned with business and revenue objectives.

• Manage social media channels and create platform-appropriate content, campaigns, and engagement strategies.

• Plan, launch, monitor, and optimize Meta Ads, Google Ads, and LinkedIn Ads where appropriate.

• Develop lead-generation campaigns, landing pages, calls-to-action, lead magnets, and conversion funnels.

• Create and coordinate content such as social posts, articles, videos, reels, case studies, testimonials, emails, and service-related content.

• Conduct basic keyword research and apply SEO fundamentals to website and marketing content.

• Develop email campaigns, newsletters, nurture sequences, and remarketing activities.

• Monitor marketing metrics such as traffic, engagement, CTR, CPC, CPL, conversion rates, lead quality, and campaign performance.

• Prepare regular marketing performance reports with insights and recommended actions.

• Conduct A/B testing and continuously improve campaigns based on data.

About you

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, Business, Multimedia, or a related field; equivalent practical experience may be considered.

• Preferably 2+ years of hands-on digital marketing experience.

• Experience managing social media accounts and Meta Ads Manager.

• Working knowledge of Google Ads; LinkedIn/B2B marketing experience is an advantage.

• Understanding of lead generation, conversion funnels, digital analytics, and basic SEO.

• Experience with email marketing or CRM platforms is an advantage.

• Comfortable using AI tools to improve marketing productivity.

• Strong copywriting, communication, analytical, organizational, and campaign-management skills.

• Able to take ownership of campaigns and make decisions based on performance data.

About us

SimplySource is a company in the Marketing & Growth department seeking a Digital Marketing Strategist to contribute to brand growth, lead generation, and business results.