Senior Digital Marketing Strategist

Set Up My Offshore (SUMO); Quezon City; On-site; PHP 1,116,000 - 2,009,000; Full time

Job summary

Set Up My Offshore (SUMO) in the Philippines seeks a Senior Digital Marketing Strategist with 5+ years to design and execute comprehensive digital marketing plans across SEO, content, LinkedIn outreach, email campaigns, webinars and video content.

You will own strategies, optimise campaigns, and analyse results while staying ahead of trends including AI-powered marketing tools. This is a hands-on role demanding strong copy, analytics, and cross‑channel coordination.

Qualifications

• 5+ years of experience in digital marketing strategy or related roles.
• Strong hands-on experience in both strategy and execution.
• Proficient in SEO and organic search.
• Content strategy and creation experience.
• Email/newsletter marketing experience.
• Webinars and online events experience.
• Strong copywriting and communication skills.
• Analytical thinker with data-driven optimisation ability.
• Ability to manage multiple initiatives independently.
• Experience with Adobe Suite, GA4, Google Search Console, SEMrush/Ahrefs; plus LinkedIn/Canva/CapCut and CRM familiarity.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Identify opportunities to boost online visibility, engagement, and leads.
• Develop and implement SEO strategies to improve organic visibility.
• Create and manage content strategies, calendars, and campaigns.
• Own the bi-weekly newsletter, including copy development or editing.
• Develop LinkedIn outreach strategies and messaging.
• Plan and run webinars and online events, with promotion and follow-up.
• Create or coordinate video and multimedia content.
• Provide strategic guidance on messaging and campaigns.
• Monitor performance, analyse data, and optimise campaigns and strategies.
• Stay updated on digital marketing trends and AI-powered solutions.

Skills

Digital marketing strategy

SEO

Content strategy

Email marketing

Webinars

Video content

LinkedIn outreach

Analytics

AI marketing tools

Adobe Suite

Tools

Adobe Suite

GA4

Google Search Console

SEMrush

Ahrefs

LinkedIn

Canva

CapCut

Job description

We are looking for a Senior Digital Marketing Strategist with 5+ years of experience developing and executing digital marketing strategies.

This role is ideal for a strategic, hands-on marketer who can develop marketing plans, provide recommendations, execute campaigns, and analyse results across SEO, content, LinkedIn outreach, email marketing, webinars, and video content

KEY RESPONSIBILITIES

• Develop and execute digital marketing strategies aligned with business goals and target audiences.
  
• Identify opportunities to increase online visibility, audience engagement, and lead generation.
  
• Develop and implement SEO strategies to improve organic search visibility.
  
• Create and manage content strategies, calendars, and marketing campaigns.
  
• Own the bi-weekly newsletter, including developing copy or enhancing existing drafts.
  
• Develop and execute LinkedIn outreach strategies and messaging.
  
• Plan, organise, and execute webinars and online events, including promotion and follow-up.
  
• Develop concepts and create or coordinate video and multimedia content.
  
• Provide strategic guidance on messaging, content, campaigns, and digital marketing initiatives.
  
• Monitor marketing performance, analyse data, and continuously optimise campaigns and strategies.
  
• Stay updated on digital marketing trends, tools, and emerging opportunities, including AI-powered marketing solutions.
  

Requirements

• Minimum 5 years of experience in digital marketing, marketing strategy, or a related role.
  
• Strong experience in both marketing strategy and hands-on execution.
  
• Demonstrated experience in several of the following:
  
• SEO and organic search
  
• Content strategy and creation
  
• Email/newsletter marketing
  
• Webinars and online events
  
• Strong copywriting and communication skills.
  
• Strategic thinker with the ability to turn recommendations into actionable campaigns.
  
• Strong analytical and problem-solving skills.
  
• Ability to work independently, manage multiple initiatives, and take ownership of projects.
  
• Experience with tools such as Adobe Suite, GA4, Google Search Console, SEMrush/Ahrefs,
  
• LinkedIn, Canva, CapCut, email marketing platforms, CRM systems, and AI marketing tools is an advantage.