A marketing firm in Metro Manila is seeking a Digital Marketing Specialist to develop and execute Google Ads campaigns. The ideal candidate will have at least 6 months to 1 year of experience in marketing and SEO analytics, alongside strong analytical and communication skills. This role involves optimizing ad performance and aligning efforts with business goals.
Qualifications
At least 6 months to 1 year of experience in marketing, Google advertisement, SEO analytics.
Proficiency in developing and implementing strategies to reach specific audiences.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and collaboration skills.
Flexible and have strong time management skills.
Responsibilities
Develop, plan, and execute Google Ads campaigns based on business goals.
Conduct in-depth keyword research to target the right audience and optimize bids.
Write compelling ad copies using SEO principles.
Identify and refine audience segments using demographic and behavioral data.
Monitor campaign and website performance and analyze traffic sources.
Skills
Google Ads
SEO analytics
Marketing strategies
Analytical skills
Communication
Time management
Job description
Develop, plan, and execute Google Ads campaigns based on business goals, including search, display, and shopping.
Conduct in-depth keyword research to target the right audience and optimize bids for better ad placement and cost efficiency, while aligning with SEO strategies for better organic and paid synergy.
Write compelling ad copies using SEO principles, create engaging visuals, and continuously refine ad creatives based on performance insights.
Identify and refine audience segments using demographic, behavioral, and interest-based data to ensure ads reach the right users at the right time.
Monitor campaign and website performance, analyze traffic sources, and use SEO insights to improve both paid and organic search visibility.
Qualifications
Has at least 6 months to 1 year of experience in marketing, google advertisement, SEO analytics.
Proficiency in developing and implementing strategies to reach specific audiences.
Strong analytical skills with the ability to interpret data and make informed decisions.