Digital Advertising & Performance Marketing Specialist

Metacom Careers; Philippines; On-site; PHP 500,000 - 700,000; Full time

Job summary

Metacom Careers is seeking a Digital Advertising & Performance Marketing Specialist in the Philippines to manage and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, X, Amazon Ads, Bing, and Snapchat.

You will drive customer acquisition, improve ROAS, conduct keyword research, perform A/B tests, and collaborate with content, creative, and sales teams to align campaigns with business goals. Stay updated on platform policies and new MarTech tools.

Qualifications

• Experience in performance marketing and paid advertising.
• Strong analytical thinking with campaign optimization skills.
• Ability to translate marketing data into actionable strategies.

Responsibilities

• Plan, launch, monitor, and optimize digital ad campaigns across platforms.
• Manage paid search, paid social, display campaigns.
• Conduct keyword research and apply SEO/SEM strategies.
• Monitor performance metrics and optimize ROI.
• Perform A/B testing of ads and landing pages.
• Coordinate promotions across channels.
• Provide voice-based customer support when required.

Skills

Performance marketing

Paid advertising

SEO/SEM

Marketing analytics

Customer acquisition

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Job Role

A Digital Advertising & Performance Marketing Specialist is responsible for managing and optimizing digital advertising campaigns across major online advertising platforms. The role focuses on paid media, customer acquisition, campaign performance, marketing analytics, and search marketing to help businesses increase online visibility, engagement, conversions, and revenue.

Core Responsibilities

• Plan, launch, monitor, and optimize digital advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, X, Amazon Ads, Bing, and Snapchat.
• Manage paid search, paid social, display, and other online advertising campaigns.
• Conduct keyword research and apply SEO and SEM strategies to improve online visibility.
• Monitor campaign performance, budgets, conversions, click-through rates, cost per acquisition, and return on advertising spend.
• Analyze marketing data and identify opportunities to improve campaign effectiveness.
• Perform A/B testing of advertisements, audiences, landing pages, and campaign strategies.
• Apply Conversion Rate Optimization (CRO) techniques to improve customer acquisition and conversion performance.
• Research target audiences, competitors, market trends, and customer behavior.
• Develop and optimize audience targeting and customer acquisition strategies.
• Coordinate digital promotions and marketing initiatives across multiple channels.
• Work with content, creative, sales, and marketing teams to align campaigns with business objectives.
• Maintain accurate campaign records, reports, and performance documentation.
• Identify underperforming campaigns and implement data-driven optimization strategies.
• Stay updated on advertising platform policies, digital marketing trends, and emerging MarTech tools.
• Provide professional voice-based customer support when required within an international Tech and Consumer Services environment.

Professional Profile

A results-oriented digital marketing professional with hands-on experience in performance marketing, paid advertising, SEO/SEM, media buying, marketing analytics, and customer acquisition. Demonstrates strong analytical thinking, campaign optimization skills, platform knowledge, and the ability to translate marketing data into actionable strategies that improve business performance.

Related Professional Titles

• Digital Marketing Specialist
• Digital Advertising Specialist
• Performance Marketing Specialist
• Paid Media Specialist
• Media Buyer
• SEM/SEO Specialist
• Social Media Advertising Specialist
• Advertising Specialist
• Content Strategist
• Marketing Coordinator
• Market Research Analyst