Digital Marketing Specialist

NexusPoint; Philippines; On-site; PHP 360,000 - 720,000; Full time

Job summary

NexusPoint is seeking a Digital Marketing Specialist to drive growth through multi-channel campaigns across social media, email, websites, and paid ads. You will plan, execute, and optimize activities to generate leads, increase revenue, and boost brand awareness.

The role requires 3+ years of hands-on experience with both paid and organic marketing, content creation, and analytics. You will collaborate with designers and copywriters, track KPIs, and report insights to leadership.

Qualifications

• 3+ years experience as a Digital Marketing Specialist
• Strong experience in managing multi-channel digital campaigns
• Hands-on experience in both paid and organic marketing

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals
• Conduct market research to identify trends, audiences, and opportunities
• Create content calendars for social media, email, and other digital channels
• Define KPIs and track campaign performance
• Improve customer acquisition and retention strategies across channels
• Create, manage, and publish content across social media, website, and email
• Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) and track ROI
• Repurpose content across platforms to maximize reach and engagement
• Collaborate with designers, copywriters, and other creatives for campaign assets
• Monitor performance data and optimize campaigns for better results
• Run A/B tests to improve conversions and engagement
• Manage SEO strategies and website performance
• Provide reports and insights to leadership
• Strengthen brand messaging across all digital channels
• Identify and explore growth opportunities on emerging platforms

Skills

Multi-channel campaigns

Paid advertising

Organic marketing

Content creation

Analytics & ROI

Tools

Slack

Trello

Notion

Google Analytics

Canva

Google Ads

Facebook/Meta Ads

Link management tools

UTM tracking

Job description

We are looking for a Digital Marketing Specialist who can help businesses grow through strong digital marketing strategies across social media, email, websites, and paid ads.

This role focuses on increasing leads, sales, and brand awareness through well-planned and data-driven campaigns.

Primary Goal

Plan, execute, and optimize multi-channel digital marketing campaigns to drive traffic, generate leads, and increase revenue.

Manage both paid and organic strategies while ensuring all campaigns align with business goals and deliver measurable ROI.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals
• Conduct market research to identify trends, audiences, and opportunities
• Create content calendars for social media, email, and other digital channels
• Define KPIs and track campaign performance
• Improve customer acquisition and retention strategies across channels

Content & Campaign Execution

• Create, manage, and publish content across social media, website, and email
• Manage paid advertising campaigns (Google Ads, Meta Ads, etc.) and track ROI
• Repurpose content across platforms to maximize reach and engagement
• Collaborate with designers, copywriters, and other creatives for campaign assets

Analytics & Optimization

• Monitor performance data and optimize campaigns for better results
• Run A/B tests to improve conversions and engagement
• Manage SEO strategies and website performance
• Provide reports and insights to leadership

Brand Growth

• Strengthen brand messaging across all digital channels
• Identify and explore growth opportunities on emerging platforms

Experience Required

• 3+ years experience as a Digital Marketing Specialist
• Strong experience in managing multi-channel digital campaigns
• Hands-on experience in both paid and organic marketing

Core Tools & Platforms (Candidates must have intermediate to advanced experience in at least one tool per category):

• Communication: Slack, Zoom, Google Meet, Loom
• Project Management: Monday, Trello, ClickUp, Notion, Asana, Smartsheet, Coda, Confluence
• Design & Content Creation: Canva, Adobe Express, VistaCreate, Stencil
• Content Repurposing: repurpose.io
• Link Management: Bitly, Rebrandly, short.io, TinyURL, UTM tools
• Link-in-Bio Tools: Linktree, ManyChat
• Ads Management: Google Ads, Microsoft Ads, TikTok Ads, Meta Ads Manager, LinkedIn Ads
• AI Tools: ChatGPT, Gemini

Nice to Have

• CRM Tools: HubSpot, Salesforce, Zoho, Pipedrive
• Video Editing: CapCut, Adobe Premiere Rush, VN, iMovie, Vimeo
• Social Media Scheduling: Buffer, Hootsuite, Later, Loomly, Planoly, Sprout Social, Metricool, Vista Social
• E-Commerce Platforms: Shopify, TikTok Shop, LTK, ShopMy
• Learning Platforms: Kajabi, Thinkific, Teachable
• Affiliate Management: PartnerStack, CJ Affiliate