Digital Marketing Executive

Klaiya; Metro Manila; On-site; PHP 300,000 - 420,000; Full time

Job summary

Klaiya is seeking a Marketing Specialist to plan, execute, and optimize digital marketing programs that promote products, generate leads, and drive brand awareness.

You will manage ad campaigns across TikTok, Google Ads, and Meta, analyze data to maximize ROI, and perform A/B testing to improve performance. Collaboration with creators and teams across regions is essential.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1-2 years of experience in digital marketing. Fresh grads are welcome to apply.
• Proficiency with ad platforms (TikTok Ads preferred), marketing analytics tools (Google Analytics), and CRM/Email marketing platforms.
• Strong ability to interpret data, evaluate user funnels, and translate insights into actionable marketing strategies.
• Excellent project management, time management, and communication skills to collaborate with global teams and stakeholders.

Responsibilities

• Content creation and copywriting for short-form video content, social media posts, and website landing pages.
• Plan, launch, and manage digital advertising campaigns across platforms such as TikTok, Google Ads, and Meta (Facebook/Instagram).
• Continuously monitor campaign performance metrics, conduct A/B testing, and adjust targeting, ad copy, and budgets to maximize efficiency.
• Measure and report on web traffic, lead generation, and overall campaign success using platform tools.
• Partner with creators, media teams, and other departments to build engaging ad creatives.
• Identify target audience segments, track industry trends, and research competitor strategies to brainstorm new growth tactics.

Skills

Content creation

Copywriting

Campaign management

Data analysis

Cross-functional collaboration

Communication

Time management

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

TikTok Ads

Google Ads

Meta Ads

CRM/Email marketing platforms

Google Analytics

Job description

JOB RESPONSIBILITES

Responsible for planning, executing, and optimizing marketing programs to promote products,

JOB RESPONSIBILITES

Responsible for planning, executing, and optimizing marketing programs to promote products, generate leads, and drive brand awareness. Also able to manage ad campaigns across channels like TikTok Ads and Meta, analyze data to maximize ROI, and A/B test strategies.

• Content Creation & Copywriting: Draft compelling copy for short-form video content, social media posts, and website landing pages.
• Campaign Execution: Plan, launch, and manage digital advertising campaigns across platforms such as TikTok, Google Ads, and Meta (Facebook/Instagram).
• Optimization & Testing: Continuously monitor campaign performance metrics, conduct A/B testing, and adjust targeting, ad copy, and budgets to maximize efficiency.
• Data & Analytics: Measure and report on web traffic, lead generation, and overall campaign success against established goals using platform tools.
• Cross-functional Collaboration: Partner with creators, media persons, and other teams to build engaging ad creatives.
• Market Research: Identify target audience segments, track industry trends, and research competitor strategies to brainstorm new growth tactics.

Qualifications

• Education: Bachelors degree in Marketing, Advertising, Communications, or a related field.
• Experience: 1-2 years of experience in digital marketing. Fresh grads are welcome to apply.
• Technical Skills: Proficiency with ad platforms (TikTok Ads preferred), marketing analytics tools (Google Analytics), and CRM/Email marketing platforms.
• Analytical Mindset: Strong ability to interpret data, evaluate user funnels, and translate insights into actionable marketing strategies.
• Soft Skills: Excellent project management, time management, and communication skills to collaborate with global teams and stakeholders.