Digital Marketing Specialist

Cyberbacker Careers; Quezon City; On-site; PHP 279,000 - 390,600; Full time

Job summary

Cyberbacker Careers is looking for a Marketing Backer in Quezon City, Philippines. As a Marketing Backer, you’ll plan and execute data-driven marketing campaigns across social media platforms. Responsibilities include managing social media content, engaging with consumers, and overseeing marketing calendars. Ideal candidates are strategic thinkers with strong writing, design skills, and experience in tools like Canva and Hootsuite. A penchant for social media trends and effective engagement communication is essential.

Qualifications

• Experience with social media management and campaign execution.
• Strong writing skills for content creation.
• Familiarity with analytics and reporting.

Responsibilities

• Plan and execute social media content.
• Create content plans to drive engagement.
• Manage daily social media campaigns.

Skills

Strategic thinking

Writing

Design sensibility

Social media management

Trend awareness

Tools

Canva

Hootsuite

Meta Ads

Job description

Passionate about growing brands online? As a Marketing Backer, you’ll plan and execute data-driven marketing campaigns across social media platforms.

Responsibilities

• Plans, schedules, and executes social media content.
• Create content plans or calendars to drive engagement and promote online brand awareness.
• Oversees daily management of social media campaigns.
• Ensures brand consistency and authority.
• Engages with consumers through messaging, commenting, and other social media engagement methodologies.
• Sets-up social media business pages: Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Google My Business.
• Interprets and creates social media reports and analytics.
• Plans and strategizes on social media paid ads: Facebook Ads, Instagram Ads, Twitter Ads, Youtube Ads, LinkedIn Ads, TikTok Ads, Pinterest.
• Manages and upkeeps digital marketing calendars.
• Grows and maintains likers, followers, and fans.
• Utilizes multi-social posting tools and programs such as Hootsuite and HubSpot to optimize quality content.

Requirements

• Strategic thinker with strong writing and design sensibility
• Experienced with tools like Canva, Hootsuite, and Meta Ads
• Social media savvy and trend-aware