Social Media Specialist

Private Advertiser; Manila; On-site; PHP 300,000 - 600,000; Full time

Job summary

Private Advertiser in Manila is seeking a Social Media Specialist with a strong marketing background and 2-3 years of hands-on experience in social media management, digital marketing, and paid advertising to drive brand reach and engagement.

The role covers developing strategies, managing daily content across Facebook, Instagram, LinkedIn, TikTok, and other platforms, planning campaigns, writing captions, coordinating visuals, and optimizing paid campaigns using Meta Ads Manager and Google Ads

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 2-3 years of experience in social media management, digital marketing, or performance marketing.
• Hands-on experience running paid social media advertisements is required.
• Proficiency in Meta Business Suite and Meta Ads Manager.

Responsibilities

• Develop and execute social media strategies aligned with business and marketing objectives.
• Manage daily content across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
• Create monthly content calendars, campaign plans, and posting schedules.
• Write engaging captions, ad copy, and marketing content consistent with the brand.
• Coordinate the production of graphics, reels, videos, and other digital assets.
• Plan, launch, monitor, and optimize paid advertising campaigns, particularly through Meta Ads Manager.
• Manage campaign targeting, audiences, budgets, placements, creatives, and ad performance.
• Conduct A/B testing and continuously improve campaigns based on results.
• Track key metrics including reach, engagement, CTR, CPC, CPL, conversions, and ROAS.
• Prepare regular marketing and advertising performance reports with clear recommendations.

Skills

Social media management

Digital marketing

Paid advertising

Copywriting

Campaign optimization

Data interpretation

Communication

Multi-campaign management

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Meta Business Suite

Meta Ads Manager

Google Ads

Google Analytics

Canva

Content scheduling tools

Job description

About the role

We are looking for a Social Media Specialist with a strong background in marketing and 2-3 years of relevant experience in social media management, digital marketing, and paid advertising.

Key responsibilities

• Develop and execute social media strategies aligned with business and marketing objectives.

• Manage daily content across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.

• Create monthly content calendars, campaign plans, and posting schedules.

• Write engaging captions, ad copy, and marketing content consistent with the brand.

• Coordinate the production of graphics, reels, videos, and other digital assets.

• Plan, launch, monitor, and optimize paid advertising campaigns, particularly through Meta Ads Manager.

• Manage campaign targeting, audiences, budgets, placements, creatives, and ad performance.

• Conduct A/B testing and continuously improve campaigns based on results.

• Track key metrics including reach, engagement, CTR, CPC, CPL, conversions, and ROAS.

• Prepare regular marketing and advertising performance reports with clear recommendations.

About you

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.

• At least 2-3 years of experience in social media management, digital marketing, or performance marketing.

• Hands-on experience running paid social media advertisements is required.

• Must be proficient in Meta Business Suite and Meta Ads Manager.

• Must understand campaign objectives, audience targeting, retargeting, budget allocation, optimization, and conversion tracking.

• Experience with Google Ads is a strong advantage.

• Familiarity with Google Analytics, Canva, content scheduling tools, and other digital marketing platforms.

• Strong copywriting, content-planning, and communication skills.

• Able to interpret advertising and social media data and turn insights into actionable marketing decisions.

• Organized, creative, analytical, and comfortable managing multiple campaigns simultaneously.