MARKETING SPECIALIST (SOCIAL MEDIA/ MARCOM)

Private Advertiser; Parañaque; On-site; PHP 300,000 - 420,000; Full time

Job summary

RVD FOOD GROUP is seeking a Marketing Specialist (Social Media/Marcom) to join the team in Paranaque City, Metro Manila. This full-time role focuses on enhancing brand presence across digital and traditional channels, generating leads, and executing integrated campaigns that drive business objectives.

The ideal candidate is either a fresh graduate or has 1–3 years of hands-on digital marketing experience, with proficiency in social platforms and tools.

Qualifications

• Fresh graduates or 1–3 years in digital marketing, campaign management, or data-driven agency role.
• Experience with retail, lifestyle, or premium food and beverage brands is a plus.
• Strong written and verbal communication skills with ability to create engaging, brand-aligned content.
• Familiar with social media management tools and campaign planning.

Responsibilities

• Develop and manage content for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Plan and execute integrated marketing campaigns across multiple channels to boost brand awareness and engagement.
• Monitor social media performance metrics, engagement rates, and campaign effectiveness to optimise future initiatives.
• Collaborate with design, creative, and sales teams to ensure consistent brand messaging.
• Engage with social media communities, respond to inquiries, and build follower relationships.
• Create marketing collateral including graphics, promotional materials, and branded content.
• Research market trends, competitors, and emerging platforms to identify opportunities for innovation.
• Assist in planning and executing marketing events, product launches, and promotions.
• Maintain marketing calendars and content schedules for timely publication.
• Track marketing performance against KPIs and prepare regular reports and recommendations.

Skills

Written communication

Verbal communication

Creative thinking

Data-driven

Team collaboration

Project management

Content creation

Tools

Meta Business Suite

Google Ads Manager

Web analytics

CRM software

Email blasting tools

SMS blasting tools

Job description

About us RVD FOOD GROUP is a dynamic and innovative company operating within the marketing and communications sector. We are committed to delivering exceptional marketing solutions and fostering a collaborative environment where creative professionals thrive. Our company values excellence, innovation, and customer-centric strategies that drive meaningful business results.

About the role We are seeking a talented Marketing Specialist (Social Media/Marcom) to join our marketing communications team on a full-time basis in Paranaque City, Metro Manila. This is a strategic position that plays a crucial role in enhancing our brand presence and engagement across digital and traditional marketing channels. You will be responsible for brand awareness, generates leads, and promotes products or services and developing and executing integrated marketing communications campaigns that resonate with our target audiences and drive business objectives forward.

Key responsibilities

• Develop, create, and manage content for social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok

• Plan and execute integrated marketing communications campaigns across multiple channels to achieve brand awareness and engagement goals

• Monitor and analyse social media performance metrics, engagement rates, and campaign effectiveness to optimise future initiatives

• Collaborate with cross-functional teams including design, creative, and sales departments to ensure consistent brand messaging

• Manage social media community engagement, respond to customer inquiries, and build relationships with followers

• Create marketing collateral including graphics, promotional materials, and branded content

• Research market trends, competitor activities, and emerging social media platforms to identify opportunities for innovation

• Assist in the planning and execution of marketing events, product launches, and promotional activities

• Maintain marketing calendars, manage content schedules, and ensure timely publication of marketing materials

• Track marketing performance against KPIs and prepare regular reports and recommendations for improvement

What we're looking for

• Preferably FRESH GRADUATES or with a minimum of 1–3 years of hands-on experience in digital marketing, campaign management, or a data-driven agency role. (Experience with retail, lifestyle, or premium food and beverage brands is a massive plus).

• Proficiency in managing social media platforms and familiarity with social media management tools (E.g Meta Business Suite, Google Ads Manager, web analytics, and CRM software. Hands-on experience with email/SMS blasting tools and capturing)

• Strong written and verbal communication skills with the ability to create engaging, clear, and brand-aligned content

• Creative thinking and the ability to develop innovative marketing ideas and campaigns

• Knowledge of digital marketing trends, social media algorithms, and best practices in content creation

• Proficiency in Microsoft Office Suite and familiarity with design software such as Canva or Adobe Creative Suite

• Excellent organisational and project management skills with the ability to manage multiple campaigns simultaneously

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations

• Ability to work collaboratively in a team environment and adapt to a fast-paced, dynamic workplace

• Experience with content calendar planning and scheduling tools is preferred

• Knowledge of SEO, email marketing, or paid advertising platforms would be advantageous