Digital Marketing Team Head (BDO Insurance)

BDO Unibank; Mandaluyong; On-site; PHP 2,009,000 - 3,125,000; Full time

Job summary

BDO Unibank is seeking an experienced Digital Marketing Lead to design, execute, and optimize data-driven strategies for embedded insurance products across mobile banking, e-commerce, and partner ecosystems.

You will lead a high-performing team, drive user acquisition, improve conversion rates, and ensure cohesive customer journeys while collaborating with Product, Tech, and Compliance teams to maintain brand and regulatory standards.

Qualifications

• 4–5 years of digital marketing experience with a bias toward performance marketing.
• 1–2 years in supervisory or team-leading roles.
• Experience in FinTech, InsurTech, Digital Banking, E-Commerce, or digital resellers is highly preferred.
• Strong analytical skills to translate data into actionable strategies.
• Excellent written and verbal communication with stakeholder management.

Responsibilities

• Develop and execute end-to-end digital marketing strategies for embedded insurance products within mobile banking apps, wallets, and partner ecosystems.
• Design and launch performance campaigns across Paid Social, Search, Display, and Programmatic channels.
• Lead offline-to-online initiatives and digital support for partner pop-ups and retail activations.
• Analyze funnels to maximize conversions and collaborate with Product and Tech on UI/UX and tracking.
• Design lifecycle campaigns, triggers, and retention programs to boost purchase frequency.
• Build dashboards, monitor KPIs (CPA, CTR, CAC, LTV), and report to senior management and partners.

Skills

Digital marketing

Performance marketing

Growth hacking

Team leadership

Fintech/Insurtech exposure

Tools

GA4

SQL

Tableau

Job description

The Digital Marketing Team head is responsible for designing, executing and optimizing data-driven digital marketing strategies to accelerate the growth of embedded, digital, and affinity insurance products. This role focuses on driving user acquisition, enhancing conversion rates and scaling insurance integration across digital banking platforms, e-commerce eco systems, and corporate partnerships.

The ideal candidate bridges the gap between creative marketing and technical execution, leading a high-performing team to maximize digital performance, improve purchase frequency, and deliver seamless customer journeys.

The Responsibilities we will trust you with are:

• Develop and execute end-to-end digital marketing strategies for embedded insurance products within mobile banking applications, payment wallets, and partner ecosystems.
• Design and launch performance marketing campaigns (Paid Social, Search, Display, Programmatic) tailored to specific target segments and affinity groups.
• Oversee the conceptualization and deployment of offline-to-online (O2O) initiatives, including digital support for physical partner pop-ups and retail activations.

Conversion Rate Optimization and Journey Mapping

• Analyze and optimize digital sales funnels to minimize friction and maximize conversion rates across web and app-based insurance platforms.
• Collaborate closely with Product and Tech teams to refine UI/UX flows, ensure messaging alignment, and implement robust tracking for digital product launches.
• Utilize data insights to design targeted lifecycle marketing campaigns, push notifications, and email triggers aimed at increasing customer retention and purchase frequency.

Performance Analytics and Reporting

• Build and manage relationship with affinity partners and providers.
• Establish, track, and optimize key performance indicators (KPIs) including Cost Per Acquisition (CPA), Click-Through Rate (CTR), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).
• Provide regular, data-driven performance dashboards and campaign retrospectives to senior management and external ecosystem partners.
• Manage the digital marketing budget efficiently, ensuring maximum return on ad spend (ROAS) and strategic allocation across channels.

Team Leadership and Stakeholder Collaboration

• Lead, mentor, and manage the team, fostering a culture of continuous testing, learning, and accountability.
• Coordinate with external digital agencies, tech providers, and retail partners to ensure timely and brand-compliant campaign delivery.
• Work collaboratively across internal units—including TSRU, Compliance, and Legal, and MCG—to ensure all digital assets meet corporate and regulatory standards.

Your Qualifications and Your Experiences should be:

• 4-5 years proven experience in digital marketing, performance marketing, or growth hacking
• At least 1-2 years experience in supervisory or team-leading capacity
• Prior experience in FinTech, Insurtech, Digital Banking, E-Commerce, or Digital Reseller networks are highly preferred
• Strong analytical mindset with the ability to translate raw data, funnel metrics, and user behavior into actionable marketing strategies
• Exceptional written and verbal communication skills, with a track record of effectively managing partnerships and presenting to business stakeholders

You must be willing to be assigned in Ortigas and work on site.