Manager-II - e-Commerce SC

ICICI Prudential Life Insurance; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

ICICI Prudential Life Insurance is seeking a marketing professional to develop customer-centric propositions, optimize digital journeys, and drive acquisition across digital channels. You will lead content marketing, analytics, and cross-functional collaboration to improve conversion and sales performance.

Role requires MBA from a tier 1/2 institute, 1–2 years in Insurance/InsurTech or Digital Marketing, and strong skills in digital analytics, insights, and stakeholder management to execute

Qualifications

• MBA from Tier 1/2 institutes.
• 1-2 years of prior work experience (Insurance/FinTech/Digital Marketing preferred).
• Understanding of digital marketing, customer acquisition & online ecosystems.

Responsibilities

• Develop and execute the content marketing strategy aligned with business goals.
• Identify customer insights and develop propositions to drive lead generation and sales performance.
• Collaborate with internal stakeholders and external agencies to plan, develop, and execute content for performance marketing campaigns.
• Support A/B testing and experimentation to improve engagement, CTR and conversions.
• Prepare business requirements, campaign briefs, and performance reports.
• Conduct audits of websites, landing pages, and journeys to optimize UX.
• Monitor and evaluate campaign effectiveness and recommend enhancements.
• Maintain and analyze key performance trackers across acquisition, engagement, and conversion funnels.

Skills

Customer-centric mindset

Digital analytics

Insights from data

Stakeholder management

Execution bias

Education

MBA from Tier 1/2 institutes

Job description

Role Overview

The role involves developing customer-centric propositions, optimizing digitalcustomer journeys, driving marketing initiatives, and collaborating withcross-functional teams to improve acquisition and conversion performance acrossdigital channels.

Key Responsibilities

• Developand execute the content marketing strategy aligned with business goals
• Identifycustomer insights and develop compelling propositions to drive lead generationand sales performance.
• Collaboratewith internal stakeholders and external agencies to plan, develop, and executecontent for performance marketing campaigns, ensuring timely delivery, andachievement of business objectives.
• SupportA/B testing and experimentation initiatives to improve engagement,click-through rates, and conversion metrics.
• Preparebusiness requirements, campaign briefs, and performance reports to supportdecision-making and execution.
• Conductregular audits of websites, landing pages, and customer journeys to identifyoptimization opportunities and improve user experience.
• Monitorand evaluate the effectiveness of campaigns through performance analysis andrecommend enhancements.
• Maintainand analyse key business and marketing performance trackers across acquisition,engagement, and conversion funnels.

Educational Qualification

• MBAfrom Tier 1/2 institutes.
• 1-2years of prior work experience (preferably in Insurance, InsurTech, BFSI,FinTech, E-commerce, or Digital Marketing roles).
• Understandingof digital marketing, customer acquisition & online business ecosystems.

Knowledge & Skills

• Strongcustomer-centric and analytical mindset.
• Experiencewith digital analytics and user behaviour tools
• Abilityto derive actionable insights from campaign and customer behaviour data.
• Strongstakeholder management, coordination, and project execution skills.
• Self-motivated,detail-oriented, and execution-focused with a bias for action.