Marketing Analytics Lead: Data-Driven Growth

FrieslandCampina; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary & benefits

Senior leadership exposure

Learning and development

Autonomy to act on insights

Collaborative environment

Job summary

Alaska Milk Corporation in the Philippines is seeking a Data Analyst to turn data into business impact. You will lead marketing analytics and insights, transforming consumer, brand, and market data into actionable recommendations that drive brand growth and performance.

You will partner with Brand, Sales, R&D, and Finance to embed analytics into planning, manage market trackers, and guide strategic decisions with data-driven storytelling.

Qualifications

• Bachelor's degree in Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field.
• At least 5 years of analytics, insights, or market research experience.
• Ability to translate data into business recommendations.
• Experience with consumer, market, sales, and brand data.

Responsibilities

• Lead analytics roadmap aligned with marketing objectives.
• Analyze business performance, consumer insights, and brand data.
• Transform data into actionable strategic recommendations.
• Oversee consumer, business, and retail tracking studies.
• Collaborate with Brand, Sales, R&D, Finance to embed analytics.
• Manage external research agencies and analytics partners.
• Promote data-driven decision making across the business.

Skills

Analytical thinking

Problem solving

Storytelling

Stakeholder management

Bilingual English/Filipino

Education

Bachelor's degree in Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field

Tools

Power BI

Tableau

SQL

Excel

Job description

Alaska Milk Corporation in the Philippines is seeking a Data Analyst to turn data into business impact. You will lead marketing analytics and insights, transforming consumer, brand, and market data into actionable recommendations that drive brand growth and performance.

You will partner with Brand, Sales, R&D, and Finance to embed analytics into planning, manage market trackers, and guide strategic decisions with data-driven storytelling.